Senior Associate, SRB Curated Merchant

This role is a hybrid position located in our Boston HQ. This role sits in office M-Th and is remote on Fridays. 

Senior Merchandise Associate, Curated Merchandising Physical Retail

Specialty Retail Brands (AllModern, Birch Lane, Joss & Main)

Wayfair’s Specialty Retail Brands (AllModern, Birch Lane, Joss & Main) target the $60B specialty furniture market and are incremental to Wayfair LLC.  These brands provide a tightly curated assortment of highly stylish and elevated quality products for the style-obsessed specialty customer.  

What You'll Do

 As Curated Merchandising Lead, you are responsible for optimizing product assortment and presentation in our physical retail stores. This role acts as a crucial liaison between merchants, planning & allocation (P&A), visual merchandising, and store teams, ensuring seamless execution of merchandising strategies and maximizing sales. You will manage the product lifecycle, analyze sales data, and drive store-specific improvements to enhance the customer experience.

• Drive store-specific customer experience improvements, collaborating with merchants on initiatives such as swatch programs or other localized enhancements.
• Manage and maintain the Retail Assortment Tracking Tool (RATT), ensuring data accuracy and integrity.
• Coordinate and communicate product lifecycle decisions (discontinuations, swaps, drops) between merchants, P&A, Visual Merchandising, and Store Teams.
• Collaborate with leadership and P&A to establish frameworks and targets for seasonal product additions, and mobilize teams to achieve those goals.
• Coordinate merchant input for alignment and finalization decks, as well as seasonal hindsight reports.
• Collect and synthesize feedback from store managers regarding product performance, presentation, and customer needs.
• Proactively identify and address product availability issues, collaborating with merchant teams to implement corrective actions for problematic items/suppliers.
• Contribute to signage development by providing input into creative briefs and ensuring alignment with merchandising strategies.
• Conduct planogram scans to assess product placement and identify opportunities for optimization.
• Support store flip operations and address store-specific needs related to merchandising and visual presentation.
• Serve as a liaison between stores and promotional teams, focusing on high-priority items featured in key promotional periods.
• Partner with merchants and store teams to develop and deliver product knowledge and training materials.
• Provide weekly business updates, analyzing sales data and making recommendations to merchants, visual merchandising, and P&A teams, particularly ahead of seasonal floor flips.

What You'll Need

• ~4+ years of experience within an e-commerce or corporate retail organization preferred. Preferably experience in buying/retail merchandising or retail home furnishing planning. 
• A strong interest in building a career in buying and/or supplier relationship management
• A passion or knowledge of industry trends, style and product design 
• Ability to understand a brand vision, aesthetic, and customer base and how to bring that to life through the product assortment
• Ability to cut data and think critically about the business; ability to understand and interpret sales and performance trends and apply learning to the business  
• Excellent communication skills, both written and verbal and the ability to influence cross-functionally
• A personable and energetic communicator, eager to build relationships with new business partners - both internally and externally
• Ability to communicate and feel comfortable speaking directly with C-suite level suppliers from large companies
• Strong organizational skills and the ability to manage and prioritize multiple projects at once; you don’t miss the details and can work autonomously and with partners to drive projects and tasks to completion 
• Ability to “hit the ground running” – a self-starter capable of achieving specific target goals

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of