Senior Account Manager, Programmatic Media
MonksAbout the role
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About the Role
As a Programmatic & Digital Media Senior Account Manager, you'll be responsible for day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms. The Senior Account Manager will serve a portfolio of clients and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with customer processes and standards. The P&M team helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more).
Responsibilities:
- Determine the best digital media plan across programmatic and direct partners.
- Serve as the client-facing programmatic digital media lead on account teams (usually comprised of an account lead, paid search lead & paid social lead).
- Set-up & launch of programmatic media campaigns working across a variety of DSPs.
- RFP and select direct media partners across a variety of top publications.
- Oversee the RFP, launch, and post-campaign stages with a variety of media publications.
- Coordinate with ad ops on ad trafficking in DCM, as well as guiding the floodlight and tracking set up for net new advertisers.
- Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy.
- Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors.
- Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs.
- Measure the impact and effectiveness of campaigns using quantitative and qualitative metrics to share with the account lead and client-side contact.
- Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms.
About You
The essentials:
- 3+ years of experience in programmatic and/or digital direct media management
- Proficiency in at least one of the following: DV360, The Trade Desk, Amazon DSP, QuantCast
- Hands-on involvement with or strong familiarity with DCM
- Experience with CTV/OTT, digital audio, native, high impact, or direct buys (at least one category)
- Demonstrated ability to present programmatic and digital media performance and strategy in a client-facing scenario
Not a must, but a plus:
- Passion for crunching numbers, analyzing data, and navigating Excel spreadsheets
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
#MB-3
#LI-Hybrid
What We Offer
Benefits
- Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge
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