Associate Director, International Marketing, Content Lead, Rheumatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Content Lead is responsible for leading the development and execution of integrated communication strategies, with an emphasis on designing, developing, and delivering HCP content across multiple channels. This role ensures strategic alignment with international business objectives, Area and LBU needs, oversees the end-to-end content creation process—including customer segmentation and message tailoring—and drives impactful communications to maximize customer engagement. The Content Lead continuously refines messaging strategies to enhance effectiveness and influence HCP behavior change, collaborating extensively with cross-functional stakeholders.

Responsibilities:

Integrated Communication Strategy & Tactical Leadership: Lead and co-develop integrated communication strategies and key promotional deliverables aligned with the Integrated Brand Plan.

Content Strategy Development & Execution: Direct the design and execution of content strategies to ensure tactical excellence and consistent alignment with business objectives; proactively refining approaches based on data, feedback, and evolving business needs.

Tailored Messaging & Channel Delivery: Develop, align, and oversee creation of tailored messaging for HCP segments and value pools, ensuring delivery across relevant channels—including promotional materials, response handlers, HCP engagements, and congresses—while continuously refining content and messages informed by the ACE Impact Framework.

Content Model Integration & Adoption: Drive adoption and integration of the new Content model, ensuring consistent implementation across all key content ini