Senior Manager, Marketing - Commercial Product & Pricing Strategy

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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Key Relationships

• North America leadership and colleagues

• Group Marketing colleagues

• Sales (Field, Strategic & National Accounts)

• Functional teams (eg. Technical, Training, Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)

• Key agencies, partners and consultants

• Relevant external trade and industry associations

Job Summary

The purpose of this role is to manage the product strategy of the North America Commercial and Residential Pest Control businesses. The responsibilities include gathering and analyzing customer needs, monitoring market trends, tracking competitor offerings, partnering with the Innovation team to define the 5-10 year product roadmap and strategy, collaborating with Technical, Service, Sales, and other stakeholders to confirm level of effort, timing, and viability. This role will identify opportunities and implement initiatives to deliver on overall product annual targets.

This role will manage a team of Product Managers responsible for leading strategic projects through the Stage Gate Process as the business lead. This team will present project ideas, benefits, and rationale to leadership to gain buy in. Once projects are approved, the business lead will spearhead business case creation and presentation at the NAIC (and Global Investment Committee, if needed). Along with the Project Manager, Product Managers will direct cross-functional teams including IT, Procurement, Finance, Innovation, Technical, Operations, Sales, Safety, Legal, and more, to refine and optimize plans and coordinate assumptions. This role works closely with internal teams including IT, Technical, Sales, Service, sales and Marketing and more teams to ensure we meet target growth and profitability. This role will also support product integration efforts, including service offering harmonization, pricing strategy, process optimization, risk mitigation, and more, with the goal of minimizing the potential for negative customer and colleague experiences as we integrate brands and systems.

Key Performance Indicators 

 Delivery: Execution to agreed North America Pest Control Strategy Plan, including overall portfolio revenue targets and profitability.

• Org Adoption: Alignment with key stakeholders on Product Innovation Roadmap and Successful product deployment of new service offerings or protocol enhancements

• Product Growth: Increase value of total portfolio / Increase value by LOB / Increase in New Customer Pricing/ Increase in Renewal Value of Base / Retention of Base / Sales of Innovation Products

• Project Execution: Manage product development efforts by meeting stage gate deadlines and driving clear plans and collaborative execution.

• People: Retention / Engagement / Enablement / Advocacy (internal and external)

• Market Success: Market penetration / Vertical penetration / Annual value / Retention / LOB growth

• Customer Satisfaction: NPS / Awareness / Consideration 

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

MANAGE PRODUCT LIFECYCLE & INNOVATION

• Work closely with the Data, Analytics & Insights team to Aassess competitive landscape, market trends and customer data to identify opportunities and inform decisions.

• Define a vision and 5-10 year roadmap for key categories that will help meet financial targets and differentiate offerings and brands.

• Partner with NA