Senior Copywriter

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking three Senior Copywriters to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions. 

The Senior Copywriter is assigned to specified creative teams; each team is comprised to meet the unique needs of different clients. They are responsible for copy treatment, conceptual approach, writing quality and brand message integration for all assignments.

The Senior Copywriter reports directly to and follows the direction of the Associate Creative Director (ACD) while working in partnership with the art director(s) assigned to their team. The Senior Copywriter and Art Director collaborate to determine the conceptual approach as well as the specific creative process necessary to meet the strategic requirements, the production requirements and timing for every assignment.  

The Senior Copywriter leads and inspires Copyeditors and Junior Copywriters on their teams, ensuring the delivery of high-quality, strategy-driven content that aligns with the ACD’s vision and RKD Group’s industry best practices.

The Senior Copywriter brings excellent communication and presentation skills, strong conceptual and strategic abilities, brand-building expertise, and a solid understanding of fundraising best practices and multi-channel direct response techniques. They also contribute to the development of new business pitch materials.

Thriving in a team-oriented environment that includes creative, client service, production, and sales teams, the Senior Copywriter partners closely with creative staff to deliver the highest-quality output. 

RESPONSIBILITIES:

• Work closely with the Creative Group’s ACDs and Art Director to develop donor-centric, insight-driven, integrated creative solutions
• Collaborate with team members to develop offers, determine resources, and provide packaging input for direct mail materials
• Creative concept and direction for marketing materials and campaigns 
• Serve as the resident client expert by gathering, organizing, and delegating resources per client and project, ensuring alignment with brand standards, tone, and messaging, while staying proactive in monitoring client activities and developments relevant to their mission and outreach
• Research marketing trends, strategies, and technologies used as best practices
• Present to and lead meetings with clients as well as agency teams 
• Collaborate with team members to define the creative strategy, establish and manage timelines, write multiple creative projects simultaneously, facilitate the timely delivery of deliverables, troubleshoot any issues that may arise, and ensure quality control throughout the process.

PREFERRED SKILLS AND QUALIFICATIONS:

• An associate or bachelor’s degree in advertising, journalism, or a related field is preferred, or equivalent professional experience
• Knowledgeable of direct response marketing best practices, including fundraising writing for direct mail, digital media, DRTV, brand strategy, and creative strategy
• Preferred 5+ years direct response fundraising experience with: 
  1. Concept development and campaign development 
  2. Copywriting either for an advertising agency, direct response firm, or fundraising organization
  3. Experience in creative development for both traditional and digital media 
• Highly proficient computer skills including:
  1. Experience working with Workfront and Microsoft Teams (a plus)
  2. Knowledge of social media platforms and trends 

The successful candidate must have exceptional omnichannel writing skills. They also must have the ability to leverage new technologies to improve efficiency, work in a fast-paced environment, and work both collaboratively with the creative staff and autonomously in a remote setting. Additionally, they should possess effective communication skills for internal team brainstorming, meetings, and collaborations; demonstrate leadership skills with a highly motivated and initiative-driven attitude; and display high levels of integrity and attention to detail.

A portfolio of creative examples (direct mail and digital) that demonstrate excellent craft and innovative co