Senior Product Director, Card Marketing & Messaging

77 West Wacker Dr (35012), United States of America, Chicago, Illinois

Senior Product Director, Card Marketing & Messaging

Product Management 

Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities and driving innovative and sustainable customer experiences through technology.

We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.

Do you dream of well-designed and intuitive products and customer experiences? Do you want to be the one who introduces change to help tens of millions of customers make smarter financial choices? Do you want to change the way people manage their money?  If you answered yes to all of these questions, then product management at Capital One may be a fit for you

 
 

In this role, you will be expected to demonstrate proficiency in five key areas:

• Human Centered. You’ll deeply immerse yourself in knowing your internal and/or external customer(s) by employing empathy and design thinking to define broad-scale solutions that provide breakthrough leverage. You’ll model adaptability by encouraging continuous evolution to product strategy in light of industry trends, emerging solutions, new insights and changing customer and business needs

• Business Focused. You’ll deeply learn the financial drivers, externalities, and points of leverage within your domain to identify new products or product enhancements that drive sustainable value for Capital One. You’ll be promote a culture anchored in data, used to instrument products, validate outcomes, drive insights, and manage the business both tactically and strategically

• Technology Driven. You’ll be responsible for fostering a strong agile discipline and inspiring teams to continuously improve delivery evidenced through key agility metrics. You’ll partner with Technology leaders to influence end-state architecture and drive secure, resilient, performant and scalable technology solutions that solve material customer and business problems. You’ll govern the responsible and efficient application of technology resources by assessing opportunities for reusing existing solutions, clearly defining minimum viable products, and always building with extensibility in mind

• Integrated Problem Solving. Develop and champion a bold vision that drives meaningful outcomes by embracing the art of the possible. Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer.

• Transformational Leadership. You’ll establish a long-term product portfolio strategy, informed by customer and business needs, and partner with leaders and stakeholders to regularly drive alignment, secure resources and overcome impediments. You’ll attract, grow, empower, and inspire top product talent as they develop and deliver on their local product strategy in an iterative, outcome-focused and well-managed way
   

In this Senior Director role you will lead Card’s Messaging and Marketing Transformation product strategy and delivery, enabling multi-channel experiences that increase the value for Capital One Card customers.  This role will also represent Card’s interest, strategy, and functional requirements with Enterprise partners in shaping the Marketing and Messaging strategy.
 

As 2024 is a pivotal year for our marketing and messaging capabilities, you will shepherd an ambitious agenda that includes a mixture of product delivery and destination product strategy outcomes, including:

• Recruit and build a high-performing product team, and play a key role as an LT member in elevating the culture, talent, operating rhythms, and inclusivity of the organization as it continues to evolve and mature.  As a people leader, you will lead an organization of product managers aligned to engineering teams, and partner closely with their tech director, senior director, and architect.

• Design, launch, and scale card consumer marketing and messaging products that directly enable messaging transformation and scaling of card marketing on the modern ecosystem.

• Co-create, along with Enterprise partners, a destination architecture to power marketing and messaging, working back from a 2-3 year time horizon, grounded in future-state functional requirements of the Card business.  This should directly shape our card and enterprise direction and investments.

• Maintain a well-managed product organization, including the stewardship and management of in-production products/services.  Critically evaluate and converge/rationalize redundant, under-utilized, and/or otherwi