Senior Manager, Digital Strategy

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

The Senior Manager, Digital Marketing Strategy is accountable for bringing CIBC’s brand to life in the US Region and driving outcomes for our business partner marketing (business units).

Reporting to the Sr. Director, US Brand, Marketing and Sponsorships, the Senior Manager  develops a strategic roadmap to deliver best in class digital campaigns and a creative wrapper/platform to support the growth of the business through our digital and mobile efforts. This role sits at the intersection of business strategy, digital innovation, and customer experience. The Senior Manager will play a key part in shaping how we scale our digital ecosystem, deepen client engagement, and expand market share during a critical stage of growth. The role will advance CIBC’s Purpose-driven culture and deliver on our client commitments through every decision and action related to our US Brand and Marketing. In-depth knowledge and exposure to the US marketplace will be a critical to the success of this role

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2+ days per week on-site, while other days will be remote.

How you'll succeed

• Digital Strategy : Define, own and evolve the digital strategy to grow adoption, engagement, and revenue through our connected banking platforms. Identify opportunities to integrate new products and services into the digital ecosystem. Conduct market analysis, competitor benchmarking and trend scanning to inform strategy.

• Marketing and Campaign Development: Develop creative digital campaigns, particularly for mid and low funnel assets, to drive adoption, conversion and deeper engagement. Lead marketing teams and supporting units on alignment of messaging, creative and targeted strategies with digital growth goals

• Execution and Delivery: Translate strategic goals into actionable initiatives, roadmaps, and measurable outcomes. Partner with product, technology, marketing, operations teams to deliver digital initiatives on time and within scope. Ensure client experience remains seamless across private banking and digital channels. Champion client-centric design thinking in all digital strategies

• Leadership and Influence : Act as thought partner to senior executives on digital transformation topics. Provide leadership across cross-functional teams, aligning diverse stakeholders toward shared digital growth goals.

• Compliance / Operations: Working knowledge of financial services regulatory requirements and first line risk management responsibilities.

• Conduct & Culture Risk: Our risk culture is based on employees striving to exceed the expectations of ourselves and our leadership’s identification and mitigation of risks in their daily responsibilities, not just in quarterly or annual  monitoring/assessments.  We all are accountable for managing risk. Follow all aspects of the CIBC Code of Conduct, as well as all applicable CIBC policies, frameworks, guidelines, processes and controls. At all times acting in accordance with our Purpose and shared values, to achieve our Bank’s strategic goals. Understanding and following the qualitative and quantitative components of our Risk Appetite Statements. Completing all annual Corporate Mandatory Training and Testing modules, as well as any additional business-specific modules, as required and employing the learnings in daily activities and undertakings.

Who you are

• You can demonstrate 7+ years of experience in digital marketing and digital strategy. You have leadership capabilities to de