Director of Retail

JOB TITLE:  Director of Retail

LOCATION: HQ & Cafes

REPORTS TO: VP, Operations

STATUS: Exempt, Full Time

DIRECT REPORTS: Area Managers, Inventory Department, Drivers

WAGE: $120k + Bonus

Alfred opened the doors to its first location on tree-lined Melrose Place in January of 2013. Guided by our four core values — CONSISTENT INNOVATION, EVERYDAY EXCELLENCE, COLLABORATIVE INDIVIDUALITY, and JOYFUL BELONGING — we have built a passionate following with our innovative drinks, eye-catching design, and top-notch customer service. Whether you’re visiting a location in Los Angeles, Austin, San Francisco or the Middle East, your Alfred experience may look different, but our mission is singular: for every customer, both brand new and fiercely loyal, to walk out of Alfred as thrilled with their visit as they are with their beverage.

SUMMARY OF JOB

The Director of Retail is a senior leadership role responsible for the overall success of the Company's retail cafes, overseeing over 20 fast-paced coffeeshops and a team of more than 250 employees. This position drives sales and profitability by developing strategic initiatives, mentoring staff, and ensuring operational excellence and brand consistency. Key responsibilities include managing budgets, supply chain logistics, and new store openings, while also identifying opportunities for business growth and innovation. The ideal candidate will have at least five years of leadership experience in managing multi-units of a food-service business, a strong business acumen, and a proven ability to motivate teams.

WHAT YOU’LL DO

Culture/Employee Development

• Train, mentor, and evaluate Area Managers and Cafe Managers and cafe-level staff to ensure exceptional customer service and operational excellence.
• Build and manage a leadership pipeline by identifying high-potential talent, creating development plans, and preparing managers for future roles within the organization.
• Foster a positive and inclusive work environment that promotes teamwork, professional growth, and employee satisfaction.
• Create and implement ongoing coaching and development support for the management team to both meet the company objectives and create bench strength for growth and change.
• Foster a culture of excellence within their team, ensuring adherence to and advancement of quality and consistent brand and product standards across all operations.
• Provide leadership, guidance, and support to Cafe Managers and staff across all locations.

Sales/Customer Service

• Develop and execute strategies to drive sales, enhance customer experience, and maximize profitability.
• Lead a dynamic cafe business, overseeing 20+ direct locations, licensed locations and a team of over 250 employees, constantly driving operational excellence and customer satisfaction.