Manager, Ecommerce

Bluemercury is seeking an Manager, Ecommerce to join our Digital team! This role will drive revenue growth by improving site merchandising, product content, and conversion across Bluemercury.com while also managing Amazon and supporting expansion into future channels. The Associate Manager will own product feeds and the full item lifecycle, from setup to end-of-life, ensuring accuracy and optimization across all platforms.

Ensure that the online store not only looks great but also drives sales, delivers a seamless customer experience, and runs efficiently behind the scenes.

This role manages and develops two Ecommerce Assistants, reports directly to the  Director, Digital, and will play a key role in scaling Bluemercury.com.

Key Responsibilities

• Site & Channel Merchandising
   Optimize navigation, filters, on-site search, category pages, and PDPs to drive KPIs (conversion, AOV, page views, add-to-cart). Manage merchandising rules and product feeds across Bluemercury.com, Amazon, TikTok Shop, and emerging sales channels.
• Operations & Item Lifecycle Management
   Oversee end-to-end product setup, vendor asset intake, and backend processes to ensure high-quality, accurate content from launch through end-of-life. Lead promotion execution, GWPs, samples management, and site QA.
• Channel Management & Expansion
   Manage day-to-day operations across Bluemercury.com, Amazon, TikTok Shop, and additional third-party marketplaces. Own product feed accuracy, content quality, issue resolution, and merchandising strategy. Drive the launch and onboarding of new digital sales channels, ensuring operational readiness and brand consistency.
• Insights & Reporting
   Develop insights and performance reporting across all channels to monitor health, optimize strategy, and guide decision-making.
• Team Management & Development
   Manage, coach, and develop the Ecommerce Coordinator by setting clear priorities, providing ongoing feedback, and building expertise in digital merchandising, channel operations, and item setup.
• Analytics & Optimization
   Analyze KPIs, funnel metrics, customer behaviors, channel performance, and competitive trends to identify improvement opportunities. Partner with Analytics and Development teams to test, measure, and implement site and channel enhancements.
• Cross-Functional Collaboration
   Partner with Merchandising, Marketing, SEO, and Content teams to align promotions, brand storytelling, and channel content for a cohesive customer experience across all touchpoints.

Desired Skills & Experience

• Bachelor’s degree; 3+ years in ecommerce, marketing, or retail (beauty/luxury a plus).
• 1+ year managing direct reports, with proven ability to coach and develop talent.
• Strong analytical skills with ecommerce/reporting tools (Google Analytics, Adobe Analytics).
• Experience with product feeds and ecommerce platforms (Shopify a plus).
• Highly organized, detail-oriented, collaborative, and proactive in a fast-paced environment.

 

Core Requirements Education & Background

• Bachelor’s degree in Marketing, Business Administration, Ecommerce, or a related field (Master’s a plus).
• 3–7+ years of experience in ecommerce management, digital marketing, or online retail (depending on seniority level).
• Proven track record of driving online sales growth and managing ecommerce platforms.

Technical & Platform Knowledge

• Experience with major ecommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud).
• Strong understanding of digital marketing channels (SEO, SEM, email marketing, paid ads, social media).
• Familiarity with web analytics tools (Google Analytics, GA4, Looker, Tableau).
• Knowledge of conversion rate optimization (CRO), A/B testing, and UX/UI best practices.
• Basic understanding of HTML/CSS and website performance optimization is often a plus.

Business & Strategy Skills

• Ability to develop and execute ecommerce sales strategies aligned with business goals.
• Experience with pricing strategy, promotions, and online merchandising. 
• Strong understanding of online customer behavior, acquisition, and retention.
• Knowledge of supply chain, inventory management, and fulfillment operations in an ecommerce context.

Analytical & Data-Driven Mindset

• Proficiency in analyzing KPIs (traffic, conversion rates, AOV,