Product Marketing Manager (Cyncly Websites)

Job Title: Product Marketing Manager Cyncly Websites

Location: North America / Remote

Contract: Permanent 

About Us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly and its associated brands have 30+ years of collective industry experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience. 

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology. 

About the Role

In order to achieve our ambitions, Cyncly is searching for a Product Marketing Manager to support our marketing transformation. The product marketing manager plays a key role in successfully positioning our Cyncly Websites solution in the market and driving the cross-sell into our customer base as we make the solution available to more customer segments. Cyncly Websites is a key solution in our product portfolio today for kitchen, bathroom and furniture (KBFr) as well as for flooring. The international expansion of Cyncly Websites beyond the North American market (today’s footprint) into Latin America and Europe is a core pilar of the product strategy with the product marketing manager as a key driver.The role connects with all product marketing stakeholders: from line-of-business manager to product management, demand generation and sales. The product marketing manager delivers the foundational research and required assets along the product lifecycle in line with the customer’s journey. As we are on a transformational journey, the successful candidate must be able to both cover the future state of our ambition as well as being hands-on as we move quickly to challenge our status quo.

Key Position Responsibilities include:

• Define and deliver product positioning
  Establish scalable messaging house and create corresponding capability map
• Capture and build market expertise
  Align product positioning with market maturity models as well as corresponding customer archetypes
• Drive and analyze customer research
  Create buyer personas and run customer surveys
• Scale and maintain competitive analysis
  Establish differentiation overviews and build battle cards
• Define business capabilities approach to drive customer value conversations 
  Take the next steps to establish capabilities as a key component of our customer use cases and value delivery
• Evolve competitive research into a systematic approach
  Scale today’s competitive insights into continuous and actionable knowledge sharing.

Required experience and qualifications:

• 5+ years in experience in product marketing, product management or as solution architect in tech industry.
• Building scalable messaging architectures.
• Having managed customer and stakeholder relationships.
• Defining and delivering impactful product experiences.
• Managing value analysis workshops across stakeholders.
• Must be self-driven/able to work independently but also be able to work as part of a global team.

Required skills and competencies[SM2] :

• Good collaboration skills and positive attitude.
• Good project management skills to work systematically and keep complex projects on track.
• Able to understand complex software products, to identify differentiators and to turn into compelling messaging.
• Driving functional maturity of teams.
• Strong listening and interpersonal skills. 
• Creative thinking and hands-on execution.
• Self-motivated, conscientious and diligent.
• Able to work under pressure.
• Able to work independently and as part of a global team.
• Ability to work in a globally distributed, fast-paced, cross-functional team environment
• Proactive and solution oriented.
• Profe