Manager, Measurement Innovation

Job Title

Manager, Measurement Innovation

Job Description

About the Position:

As a critical member of the Measurement Innovation team, the Manager will serve as a strategic partner to our Sales & Account Strategy Groups, providing data-driven insights that support the advertising campaigns across the entire Dotdash Meredith (DDM) portfolio. This high-visibility, front-line role is pivotal to setting DDM up for sales success by delivering actionable insights and strategic recommendations to our advertiser clients, with a focus on the Food & Beverage vertical. The Manager will leverage deep expertise in advertising measurement, primary research techniques, and project management to oversee the end-to-end research process from ideation to final presentation. This position will report to the Director, Measurement Innovation.

Hybrid 3x a week- NYC

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About the Position’s Contributions:

30%

• Lead Comprehensive Measurement Projects: Manage all phases of research projects, from strategy development and methodology selection to final reporting and client presentations.
• Custom Research Design & Execution: Define the best methodologies based on client goals, prepare proposals, oversee sample design, questionnaire development, and data collection. Manage data analysis and ensure insights are effectively communicated through detailed reports and presentations.
• Ad Effectiveness Evaluation: Utilize and learn new tools to measure and evaluate campaign performance across digital and traditional media channels, providing actionable recommendations for campaign optimization.

30%

• Vendor & Partner Management: Supervise and manage research vendors, ensuring timely project delivery, maintaining high-quality standards, and troubleshooting issues as they arise. Act as the primary liaison between the internal team and external research partners.
• Strategic Sales Consulting: Act as a trusted advisor to the sales team, leveraging data-driven insights to shape strategy and deliver compelling sales presentations. Collaborate to create case studies that combine data insights with persuasive storytelling.

20%

• Knowledge Sharing & Training: Interface with Sales & Account Strategy teams to educate and train on research capabilities and insights, fostering a culture of data-driven decision-making. Build and maintain a robust library of case studies to serve as a valuable resource.

10%

• Innovative Campaign Insights: Evaluate new research suppliers and tools, leading pilot projects to assess new methodologies and platforms, and recommending innovative solutions to senior leadership.

10%

• Thought Leadership: Develop best practices and principles for effective digital campaign measurement, contributing to the continuous improvement of research methodologies and client success.

The Role’s Minimum Qualifications and Job Requirements:

• Education: A four-year college degree in Research or relevant experience is required.
• Experience: 4+ years of experience in advertising effectiveness research, insights, or measurement within a media, marketing agency, or brand context. Experience in both digital and traditional media required.

Specific Knowledge, Skills, Certifications and Abilities:

• Project Management: Proven ability to lead and manage multiple, complex research projects simultaneously, ensuring timely delivery and high-quality output.
• Vendor & Stakeholder Management: Direct experience managing external research vendors, project timelines, and providing strategic direction to internal and external teams.
• Advertising Expertise: Strong background in web, mobile, video, and social advertising with the ability to evaluate campaign performance across channels.
• Syndicated Data Familiarity: Basic understanding of syndicated data sources (web, mobile, social, video, print) and how to leverage them in research and analysis.
• Sales Consultation: Demonstrated ability to partner with Sales teams, translating data insights into actionable strategies and compelling sales presentations.
• Analytical & Presentation Skills: Exceptional analytical, PowerPoint, and Excel skills with the ability to communicate complex data in a clear and compelling way. Strong verbal and written communication skills are a must.
• General:
  • Experience working with or in the Food & Beverage/CPG sector
  • Advanced proficiency wi