(USA) Senior Manager, Marketing Planning And Strategy

Position Summary...

What you'll do...

Senior Manager, Content System – Walmart Connect  About Walmart Connect  Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers.  As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.  Role Overview  The Senior Manager, Content System owns the systems, governance, and operational backbone that enable content to be discoverable, trusted, and measurable across Walmart Connect. This role is responsible for ensuring content is structured, governed, and managed effectively throughout its lifecycle—powering scale across vertical, industry, and sales enablement teams.  This leader serves as the primary owner of content platforms and architecture, translating business and operational needs into scalable system design and governance models.    Key Responsibilities  Content Platform Ownership & Governance 

• Own administration, optimization, and governance of Seismic and related content management and enablement platforms. 

• Define and enforce standards for content architecture, taxonomy, metadata, permissions, and version control. 

• Ensure content systems support enterprise requirements for brand, compliance, and data security. 

Content Lifecycle Management 

• Establish and manage lifecycle policies for content creation, review, publication, refresh, and retirement. 

• Partner with Editorial Operations to ensure content readiness and accuracy throughout the lifecycle. 

• Maintain system hygiene, including audits, cleanup, and archival strategies. 

System Design & Integration 

• Translate content and business requirements into scalable system configurations. 

• Partner with IT, Data, and Vendor teams to manage integrations between content platforms, analytics tools, and AI solutions. 

• Support Innovation initiatives by enabling technical scalability and adoption. 

Discoverability & Enablement 

• Optimize search, tagging, and content organization to improve findability and reuse. 

• Partner with Sales Enablement and Marketing Ops to ensure systems meet end-user needs. 

• Develop documentation, training, and best practices for platform users. 

Analytics & Insights 

• Build and maintain dashboards for content usage, adoption, and performance. 

• Use insights to inform platform improvements, governance updates, and roadmap prioritization. 

• Provide leadership with clear visibility into content health and impact.