B2B Marketing Communication Specialist

Company Description

As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all.

As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

Job Description

We are seeking a dynamic individual contributor to join our team as a B2B Communication Specialist who will be responsible for  co - developing & executing communication plan for professional customers with strong focus on project business (architects, developers, electro specifiers) , investors, contractors, and business integrators.

Working closely with the Project Business Channel, Product Management, and Trade Marketing teams, you will transform market insights and product value into impactful narratives, targeted campaigns, and engaging customer-facing content.

Responsibilities:

• Map customer journeys and tailor value propositions to specific stakeholder profiles.
• Brief and co-develop high-impact customer-facing materials such as website content, virtual showrooms, brochures, reference cases, videos, and campaign messaging.
• Support thought leadership initiatives (e.g., white papers, educational content, webinars, interviews) tailored to key project stakeholders.
• Align with communication calendars and leverage digital platforms to enhance segment visibility.
• Plan, execute, and track marketing campaigns in collaboration with the digital team. Report KPIs and continuously optimize performance.
• Collaborate with Sales and Trade Teams to identify partnership opportunities with Manufacturers and other key project stakeholders.
• Co-create and implement partnership programs with the PB Channel Leader and broader marketing team.
• Organize and support brand presence at key industry events, trade shows, and conferences.
• Engage with professional associations with a support of  relevant Sales & Management team members.
• Support the concept and development of a physical showroom in Poland to engage architects and developers.
• Work closely with Product Management to support product launches with commercial assets and value-based selling materials.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Architecture, Engineering, or related field.
• 5+ years B2B marketing experience, ideally in construction, real estate, or building technologies.
• Proven expertise in B2B communication, project marketing, value proposition development.
• Skilled at translating technical concepts into clear, compelling marketing narratives.
• Experience in executing multi-channel (digital & offline) marketing strategies aligned with business goals, with digital expertise as a must.
• Strong storytelling, content creation, and customer journey mapping skills.
• Proficient in managing creative assets (campaigns, case studies, videos) and thought leadership (white papers, webinars, publications).
• Hands-on experience with CRM, marketing automation, and analytics tools (e.g., HubSpot, Google Analytics).
• Strong project and stakeholder management; able to prioritize, deliver under deadlines, and work cross-functionally.
• Experience with industry events, trade shows, and community-building.
• Collaborative, strategic, entrepreneurial, and independent in approach.
• Fluent in English and Polish  (spoken and written), knowledge of Czech, or Romanian is a plus.

Additional Information

Why Join SOMFY?

At SOMFY, we believe in creating value that goes beyond business. We invest in people, innovation, and sustainability - helping build smarter, healthier, and more energy - efficient buildings for everyone. When you join us, you’ll:

• Be part of a purpose-driven company with a long-term vision.
• Take ownership and make a real impact on important topics.
• Work in an international, collaborative, and forward-thinking environment.
• Contribute to meaningful projects that make a real difference in people’s lives and the planet’s future

We offer:

• Competitive salary tailored to your experience, along with a performance-based bonus.
• Comprehe