Data Analyst - Marketing Measurement

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal for media platform including Meta, Google Ads, Trade Desk, etc.

THE ROLE

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal. 

We are looking for an individual with a passion for working with Marketing Data & Technology to join our team. Your goal will be to leverage Live Nation's wide array of data assets along with disparate data from third party marketing APIs to improve data products for the enterprise and drive success of marketing efforts. 

The ideal candidate knows how to work in a product-driven team to deliver value to stakeholders, is experienced in structured data warehouses, and has a solid understanding of Media Measurement. Strategic efforts will emphasize optimization of data delivery practices and ongoing implementation of Data Governance principles. This role requires a keen eye for data accuracy and integrity, ensuring that all marketing data is reliable and trustworthy. Independent contributions will be made in the form of supporting consumer questions, assisting with product delivery tasks, comparing data from disparate sources, and delivering ad-hoc analyses.  

We’re seeking those who are motivated to work in a fast-paced environment where precision matters, accuracy is key, curiosity fuels innovation, and collaboration drives results. If you hold yourself to a high standard, are passionate about data-driven decision making and love working collaboratively – with no ego – for the betterment of a team, please apply today!

​​​​​ WHAT THIS ROLE WILL DO

• Product Management Support: Participate in the product delivery lifecycle for data products through requirements gathering, ad-hoc validation, and advocating for the best data consumer experience. 

• Data Reliability: Support the operational outputs of ETL pipelines, ensuring that the marketing data entering the