Growth Marketing Manager, TikTok Shop - USDS

About the User Growth (UG) Team:

The User Growth team focuses on driving new user acquisition programs through various performance marketing channels. They develop and improve in-app features to drive installs and user retention. The USDS UG team simultaneously focuses on growth strategies within our US market and helps improve global teams.



About the Role:

We are looking for a talented, self-directed growth marketing manager with an analytical mindset. You will be responsible for leveraging performance advertising to grow our e-commerce business. Concretely, you'll be working to develop strategies, execute campaigns and work with cross-functional colleagues to grow the business and also improve our tools and skills. Our team enables the business to achieve industry-leading growth and offers opportunities to work at the innovative edge of e-commerce growth.



Responsibilities:

- Manage ad accounts on TikTok Ads Manager and other mainstream channels with considerable budgets.

- Define B2C and B2B strategies to support various business goals, including but not limited to new customer acquisition, retargeting, lead generation, etc.

- Own key projects for B2B Seller and Affiliate Creator growth for TikTok Shop, focusing on new strategies to increase lifetime value.

- Ensure accurate analysis, forecasting, and reporting. Bring insights into the business and form new methodologies.

- Tackle new challenges, provide solutions, and build strategies from 0 to 1.

- Collaborate with cross-functional colleagues on growth strategy, budget alignment, and ad delivery to achieve business goals.