Position Title:

Assistant Director of Graduate Recruiting for Online Programs

Position Type:

Regular

Hiring Range:

$70,600 - $84,700 annual; Compensation will be based on education, experience, skills relevant to the role and internal equity

Pay Frequency:

Annual

A.   POSITION PURPOSE

The Assistant Director will report to the Director of Graduate Recruiting for Santa Clara Online. This position is responsible for recruiting at the top level of the funnel for Santa Clara Online. 

The Assistant Director of Graduate Recruiting for Online Programs works to identify leads and recruit prospective applicants to grow enrollment for the online graduate programs.  This individual will also be managing day-to-day admissions processing and communications to support applicants and admitted students while maintaining a high level of customer service.  

A typical work day consists of nurturing leads (via emails, phone calls, text messages, information sessions, and/or one-on-one advising sessions) as well as communicating with applicants throughout the entire admissions cycle regarding application completeness and status.

B. ESSENTIAL DUTIES AND RESPONSIBILITIES

• Recruitment (50%)

• Enrollment Management (20%)

• Marketing Analysis (10%)

• Customer Service (5%)

• Technology (10%)

• Other Duties as Assigned (5%)

SPECIFIC DUTIES AND RESPONSIBILITIES

Outreach and Recruitment Efforts:

• Proactively develops and assesses recruitment tactics by evaluating maximum effectiveness and efficiencies

• Serve as the primary contact for prospective students and applicants by creating a positive applicant experience and guiding them through the admissions process

• Establish prospect pools to ensure targets for quality and quantity are met or exceeded

• Increase Santa Clara Online’s visibility through outreach programs, graduate school fairs, training seminars and presentations for recruitment of students from targeted communities

• Track and monitor student movement through the online application process and guide them to meet specific deadlines

• Collaborate with other admissions departments on campus to streamline and understand processes.

• Execute the day-to-day recruitment activities including but not limited to outreach and recruitment, prospect and lead generation

• Represents Santa Clara Online at events on and off campus for prospective students, virtual events, undergraduate institutions, agency and district partners

• Maintain current and thorough knowledge of the university and the various online degree programs

• Be knowledgeable and answer questions regarding graduate online programs, degree requirements and application process.

Enrollment Management

• Develop a deep understanding of our recruiting funnel for all online programs

• Utilize data to drive growth in the prospect pool with an eye towards increasing the pool of qualified applicants

• Assist Director of Graduate Recruitment in analyzing and interpreting data for the online programs to support the overall enrollment activities

• Oversee effective recruiting events for online graduate programs and work in tandem with the various colleges and schools

Marketing (as it pertains to recruitment)

• Maintain and implement ongoing marketing campaigns in Slate

• Identify new opportunities and platforms to increase visibility and promote our online programs

• Engage current students and alumni to assist with promotion of programs and solicit volunteers to assist with recruitment opportunities (e.g., social media and online events)

Technology

• Utilizes a variety of admissions/application systems: SLATE, Workday, Zoom, Google platform, and other CRM/admissions tools.

Other Duties as Assigned

C.   PROVIDES WORK DIRECTION TO:

• 1-2 student employees.

D.   RECEIVES WORK DIRECTION FROM:

• Director of Graduate Recruitment

E.