VP of Sales

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside beautiful Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: Chief Executive Officer

Position Overview:

Gymreapers is seeking an accomplished Vice President of Sales to lead our growing sales team. This position will have responsibility for all wholesale accounts, overall sales strategy, and revenue.

As part of the senior leadership team, this position will drive all efforts to grow, manage, and oversee company-wide sales strategy while ensuring alignment with revenue goals and operations.

The VP of Sales will work closely with a broad range of cross functional partners including: Brand, Marketing, Finance, and Operations. The ideal candidate will have 10-15 years of wholesale experience within the supplement, accessories, athletic apparel, or fitness equipment industries. 

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities

Sales Strategy & Growth Leadership

• Develop and execute a comprehensive omni-channel sales strategy aligned with Gymreapers’ revenue, margin, and brand objectives.
• Drive sustainable growth through strategic retail partnerships, new account acquisition, category expansion, and international opportunities.
• Own channel strategy across wholesale, specialty retail, and key strategic partners.
• Partner with marketing and brand teams to maximize sell-through, promotional effectiveness, and retail storytelling.

Sales Organization Build & Scale

• Design, build, and lead a high-performance sales organization, including account management, field sales, and strategic partnerships.
• Define org structure, roles, compensation plans, and incentives to support scalable domestic and international growth.
• Establish clear KPIs, forecasting discipline, and accountability frameworks across the sales team.
• Recruit, develop, and retain top sales talent aligned with Gymreapers’ culture and performance standards.

Key Account Management & Expansion

• Own executive-level relationships with Gymreapers’ largest retail and strategic accounts.
• Lead joint business planning, retail resets, line reviews, and long-range growth initiatives with key partners.
• Conduct regular business reviews to identify expansion opportunities, improve productivity, and strengthen account loyalty.
• Use customer and account insights to inform product development, inventory strategy, and go-to-market execution.

Product, Calendar & Go-To-Market Alignment

• Partner closely with product development and merchandising teams to align sales strategy with product roadmaps and retail timelines.
• Build and manage an integrated sales and product calendar covering launches, resets, promotions, and expansions.