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Job Description

About the role:

The Director, Head of Professional Engagement, Sponsorship, and Congress leads a centralized function for the USBU Rare Disease Business Unit (RDBU). This individual will be an integral member of the RDBU commercial team and will be responsible for developing a vision for the centralized function in partnership with the franchises, defining agile ways of working, and bringing innovation to establish Takeda as the rare disease leader in professional engagements. This leader will foster a culture of trust and commitment to excellence within their team and while partnering with the cross-functional team and external stakeholders.

How you will contribute:

Establish and lead a centralized professional engagement, sponsorship, and congresses strategy and execution function for the RDBU. Develop professional engagement strategy and oversee execution for on-market and pipeline assets within RDBU, manage internal and external stakeholders, and lead cross-functional teams to help Takeda better serve patients. 

• People Leadership: Provide leadership and oversight to a team of 6 people, who partner with franchises to facilitate strategy development of professional engagement and education, congress strategy and execution, and sponsorship process execution. As a leader within and across franchise marketing teams, support development of self and others to foster a positive culture within the team and with cross-functional partners. Be a back-up for team members as needed and direct manager when requested.

• KOL Development: Identify, cultivate, and maintain long-standing relationships with national and regional KOLs and advisors and develop engagement strategy designed to inform appropriate thought leader partnership to better serve patients and meet identified business needs; this may include engaging with KOLs to provide training on disease state, product and market dynamics for internal teams and training on disease state and product education for external HCPs/ Ambassadors.

• Insight Generation: Monitor KOL insights regarding market dynamics, disease state, current and future treatment patterns, and competitive landscape. Distil these findings and perspectives into insights to share in a structured way with the broader team to inform brand plan and tactical execution. To support insight gathering and education efforts, manage the use of an HCP engagement tracking platform to identify appropriate HCP for specific fee for service activities based on qualifications and expertise directly related to the identified need.

• Strategy and Tactical Development: Based on insight/trend identification, lead the development and implementation of regional strategies, tactics, and/or training solutions in collaboration with franchise, marketing, training, and cross-functional field counterparts. Ensure content, disease state and product messaging, resources, platforms, and execution are aligned with Franchise strategy and strategic imperatives for that audience.

• Congress Planning: Define congress strategy in alignment with brand priorities. Partner with franchises to develop booth and marketing collateral for congresses, schedule customer engagements, manage P2P content and execute product theaters and symposia at national and regional conferences, provide on-site oversite and troubleshoot issues pre-congress through closure.

• Advisory Boards: Manage and execute advisory boards and consultant meetings to gain insights that would inform brand strategies and tactics in alignment with brand priorities.

• Speaker Bureau Management: Speaker bureau planning and management in adherence to all policies and content development that is approved for use via internal review team.

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