HCP Creation Center Lead - Targeting and Alignment
PfizerAbout the role
Why Patients Need You
Technology impacts everything we do. Pfizer’s digital and ‘data first’ strategy focuses on implementing impactful and innovative technology solutions across all functions from research to manufacturing. Whether you are digitizing drug discovery and development, identifying solutions, or making our work easier and faster, you will be making a difference to countless lives.
What You Will Achieve
Your technical skills will help us develop and support robust software for our business. Due to your expertise, you will develop program logic for new applications and modify existing ones. You will support a range of activities, such as coding, testing, debugging, documentation, implementation and maintenance of software applications for Pfizer.
Your leadership skills and innovative ideas with drive the growth of the Information & Business technology team at Pfizer. As an advisor and an expert, you will be able to build and leverage constructive relationships across the organization to achieve your division’s goals and objectives. You will be entrusted with developing Pfizer’s strategies for a portfolio of products and projects.
Through your expertise and extensive knowledge, you will be able to foster a culture that promotes innovation and thrives on doing better for patients and healthcare.
How You Will Achieve It
The HCP Creation Center Lead – Targeting and Alignment is responsible to partner with the Chief Marketing Office and the corresponding regional leads to understand the current and future unmet business needs of Pfizer’s Global Customer Facing Colleague (CFC) customer targeting and alignment solutions. This position will be fully responsible for identifying business opportunities and developing the corresponding business case(s) to secure funding required to drive significant business value through the use of technology. This position will drive consensus across the CFC targeting and alignment functions and capabilities on a comprehensive business technology plan including a capability roadmap along with the related investment plan. Specific areas of focus include alignment of Pfizer’s different CFC populations with their respective customer universes and publishing of this data to digital solutions across all markets.
Position will be accountable for end to end delivery of approved projects and ensuring the Pfizer development processes are followed. In partnership with solution vendor teams, this position will influence and help drive Strategic Vendor roadmaps to accelerate the inclusion of Pfizer business needs into future releases of the “off the shelf” solutions.
Role Responsibilities
- Through a deep understanding of the CFC and Commercial Operations business processes, identify opportunities to drive significant business value through the use of technology. Anticipation of both internal and external customer needs will be a critical to overall success.
- Develop and maintain the strategy for the global CFC Targeting and Alignment tools components and capabilities along with the corresponding technology investment plan. The ability to balance between being responsive to changing business needs against holding the course against a pre-defined plan will be required drive marketable results.
- Demonstrate global reach and operate across business units to drive process harmonization and technology adoption.
- Actively participate in Leadership Team meeting comprised of both Digital and Business Leaders. Demonstrate thought leadership on a consistent basis.
- Demonstrate innovative thinking to identify unique business opportunities and solve complex business problems
- Design, implement, and manage a comprehensive operations framework which will allow implementations to markets / BUs following consistent repeatable process to efficiently support global geographic expansion.
- Compliance with Chief Marketing Office (CMO), Biopharma Operations (BPO), Business Unit and other Digital processes and financial procedures is required
- Manage the evolution of the standard CFC Targeting and Alignment solutions including program governance / prioritization as well as geographic expansion into additional regions and markets
- Author business cases to clearly outline overall strategy for the CFC Targeting and Alignment business functions and secure funding for initiatives with the highest business value.
- Provide oversight and guidance to project teams assembled to deliver approved initiatives.
- Lead and guide multiple projects simultaneously
- Author/review project initiation materials to ensure scope and budget are clear
- Define project team roles, screen vendor candidates and assemble project teams. Vendor Management for project related activities.
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s