Growth Marketing Strategist

Job Description

As a Balsam Brands Growth Marketing Strategist, you will play a pivotal role in support of highly impactful projects across multiple functions of our growing eCommerce company. If you enjoy a fast-paced, entrepreneurial atmosphere and the challenge of bringing new products and services to customers this position will be right up your alley. We are seeking a marketing chameleon who will work with cross-functional teams to develop strategy, partner with the marketing functions to drive execution, test hypotheses, analyze data and continuously evolve go-forward activities. You will plan, coordinate, and implement processes and systems across the different functions to ensure a smooth, efficient, and effective operations of our Growth marketing initiatives. Bring your creativity and project management skills to translate opportunities into actionable marketing plans that drive revenue in a fun and inspiring work environment.

This position reports to the Senior Marketing Operations Strategist. This is a full-time position located in Boise, ID or Redwood City, CA. This role is expected to work in a hybrid model, which includes two days in-office.

What you’ll do:

• Manage Growth Marketing initiatives to grow business audience and strengthen customer loyalty
• Work with Growth project leads, eCommerce partners, and Marketing teams to develop positioning strategies and activities that drive customer awareness, engagement, and product knowledge across the customers’ journey
• Plan, coordinate, and measure integrated marketing campaigns for various growth initiatives; establish and monitor ROI and KPIs
• Explore and lead testing of new marketing channels and activities for Growth
• Partner with our Data Insights and UX teams to ensure the right content is reaching the intended audience
• Run and analyze growth experiments that answer important business questions and drive meaningful impact
• Coordinate with internal marketing and creative leads and external vendors to guarantee deliverables, collateral and initiatives are aligned and manage to a timeline
• Act as a thought leader and stay abreast of prevailing market trends and emerging technologies specific to our company growth areas
• Collaborate with our Creative team to produce elegant and compelling marketing assets based on insights you have generated; ensure brand strategy, identity, and tone of voice are upheld
• Oversee the marketing and editorial calendars, and manage allocated budget for Growth projects
• Generate reports on marketing and revenue metrics and compile forecasting reports
• Improve current systems and reports to provide the foundation for long-term efficiency
• Support operations in project management of major initiatives such as but not limited to integrated planning of marketing campaigns and overall monitoring of execution, revenue buildup and seasonal reports & presentations
• Work with various teams outside of marketing to improve processes, communication and ensure that projects and tasks are clearly defined and on track towards completion
• Other duties as assigned

You’ll be successful if:

• You have a strong passion for taking initiative, learning and driving recommendations through from end to end
• You have experience in a B2B marketing environment, with an understanding of how to best engage and support our business customers and retail partners
• You are a strong and succinct communicator and are comfortable presenting to leadership and other functional teams.
• You have a flexible work style and are comfortable working across many functions and geographies
• You enjoy managing projects, thinking from fundamentals, and producing results
• You are resourceful and seek continuous improvement in your projects
• You consistently meet deadlines in a fast-paced environment
• You can pay close attention to details while managing multiple projects at once

What you bring to the table:

• Undergraduate degree preferred, may consider years of experience in lieu of degree
• 2+ years of experience in marketing strategy, consulting, project management or similar role at a high-growth company
• Strong creative and analytical skills
• Experience with Google Analytics; Marketing Automation preferred
• Ability to work with both qualitative and quantitative information
• Strong work ethic and positive attitude
• Experience working with cross-functional internal teams and external agencies
• Proficiency with Microsoft Office applications, especially MS Excel
• Solid written and verbal communication skills
• Limited travel as needed

Notes: This is a full-time, permanent position with benefits. Please su