Marketing Manager Frequency Guest Marketing Strategy

The pay range is $71,000.00 - $128,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Brand & Category Marketing is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. You will apply your detailed understanding of guest attitudes and behaviors to build out the industry-leading plans that achieve Target’s business objectives. You’ll drive brand equity and loyalty to increase Target’s share of shopping trips. You connect all key partners, including Guest Insights, Media Strategy, Finance, Operations, and Creative. Your deep and broad Marketing expertise will support your assigned categories to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally internal and external partners across functions—from merchants to vendors to industry influencers. Here, you will be challenged to deliver a seamless guest experience that motivates guests to choose Target.

As a Marketing Manager, Frequency Guest Marketing Strategy, you will contribute to Target’s key initiatives by becoming an expert on the Everyday Care business, and developing the marketing strategy through management of execution & measurement. This role requires business acumen and strategic thinking skills along with attention to detail. You will translate business priorities, goals, and guest insights into actionable and measurable marketing plans. In your role you will manage relationships with Merchants and internal Marketing & Digital teams. Additionally, you will help build industry-leading plans that achieve Target’s business objective for strategic partners. Here, your ability to bring teams together to create holistic and effective marketing plans across many disciplines will enable us to meet the guest where they are.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree required, Marketing emphasis or major preferred

• 5+ years of related work experience

• Experience driving successful strategic marketing strategy and execution

• Curiosity and drive to understand guest needs, segmentation and the business, and the ability to analyze, interpret and synthesize that data into a compelling story

• Tenacity and courage to push constantly to make the work better, learn from results and be the voice of the guest and business

• Ability to engage partners across the organization at the right times to collaboratively solve problems, while keeping them informed, engaged and involved along the way

• Creative and media acumen with ability to inspire, brief, and assess worked against a defined strategy

• Strong written and oral com