Director of Mass Marketing Fundraising #2025524

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten?  Do you believe in our calling as Christians to welcome the least of these and love our neighbor?
If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.
At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.  If you’re looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.  ORGANIZATION SUMMARYWorld Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.
Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy.

This position is reliant upon funding and may be subject to modification or termination based on resource availability.

POSITION SUMMARY:World Relief is seeking a Director of Mass Market Fundraising. This new senior role within the Marketing team will be tasked with rapidly growing and innovating our mass market fundraising strategy and leading major omni-channel campaigns from concept to execution.  The Mass Market Fundraising Director will lead the development of an integrated fundraising approach for mass donors and manage the team’s direct mail and digital communications program, including recurring monthly, that both achieves ambitious revenue targets and deepens audience trust and engagement with the World Relief brand. This highly effective leader will collaborate closely with the growth marketing, creative, and digital teams, as well as other teams across Advancement, to create a compelling and cohesive donor journey and experience. They are responsible for serving our partners and the team by seeking their highest potential and collaborating with other teams within World Relief to provide a best-in-class experience for donors. 

ROLE & RESPONSIBILITIES:

• This role is responsible for supervising others and includes responsibilities consistent with supervising employees, including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check-ins, and weekly or bi-weekly check-ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame. Managers at World Relief are also considered spiritual leaders and are expected to lead staff in a manner consistent with our Christian values, including but not limited to praying with staff, leading devotionals, and fostering a Christian environment in interactions with staff throughout World Relief.
Strategy & Leadership:   
• Support and provide leadership to the mass market fundraising and broader marketing team to reach or exceed mass-level revenue goals (a file that currently brings in approximately $5 million annually) and accomplish monthly lead indicators. 
• Develop and implement a multi-year mass fundraising strategy focused on donor engagement, retention, reactivation, and upgrading.   
• Lead the research and development of new opportunities to rapidly scale our mass donor base, including gift catalogs, online store, calling campaigns, donor premiums, etc.   
• Collaborate with senior leadership to integrate mass fundraising into overall development and organizational strategies. 
• Ensure strong alignment of messaging, branding, and donor experience across all channels     
Campaign Development: 
• Establish and lead annual calendar planning for fundraising campaigns (including campaigns tied to key seasons (e.g., year-end, Giving Tuesday, awareness days) and ensure audience-owner participation throughout Advancement - home office fundraising teams, US office fundraising staff 
• Direct campaign execution across major channels, including but not limited to: direct mail, email, digital advertising, website, peer-to-peer, events, telefundraising and SMS, where applicable. 
 Donor Experience & Stewardship 
•  Design scalable stewardship pathways for mass donors (email ser