Senior Manager, Global Marketing Strategy & Planning, Brand Programs

<p><b><span>Be part of an iconic story.</span> </b></p><p></p><p><span>TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!</span> <span>(</span><a href="https://www.youtube.com/user/tommyhilfiger" rel="noopener noreferrer" target="_blank">YouTube</a><span>, </span><a href="https://www.instagram.com/tommyhilfiger/" rel="noopener noreferrer" target="_blank">Instagram</a><span>, </span><a href="https://www.tiktok.com/%40tommyhilfiger?lang=en" rel="noopener noreferrer" target="_blank">TikTok</a><span>)</span></p><p></p><p><b>The Team</b></p><p>The Global Marketing Strategy team at Tommy Hilfiger plays a central role in creating, executing, and overseeing the strategic direction of the Tommy Hilfiger and Tommy Jeans brands. This group collaborates across regions and functions to ensure alignment with brand goals and commercial objectives. Reporting directly to the Senior Director Marketing Strategy, the Senior Manager, Global Marketing Strategy &amp; Planning, Brand Programs role contributes to the team’s mission to drive brand relevance and build operational excellence in global marketing strategies.</p><p></p><p><b>The Position</b></p><p>The Senior Manager, Global Marketing Strategy &amp; Planning, Brand Programs is a seasoned strategist and program management expert responsible for orchestrating and delivering brand-building programs encompassing product, marketing and marketplace. The <span>operationally-focused</span> role is tasked at unifying all touchpoints and owns the end-to-end management of 360-degree, cross-functional global brand initiatives, from briefing to delivery, breaking down siloes to deliver brand programs successfully. The Senior Manager, Global Marketing Strategy &amp; Planning, Brand Programs plays a critical role in bringing to life the Tommy Hilfiger brand vision.</p><p><br/><b>Key Responsibilities:</b></p><p>Include but not limited to:</p><ul><li><p><b>Strategy Development: </b>Develop and own the brief crystallizing the program objectives, deliverables, targets, approach, considerations, requirements and measures of success.</p></li><li><p><b>Project Planning: </b>Develop and maintain the project plan and timeline, coordinating with stakeholders across product, marketing, marketplace as well as business partners such as finance.</p></li><li><p><b>Stakeholder Management: </b>Collaborate with stakeholders of varying seniority levels and functions.</p></li><li><p><b>Milestones Monitoring: </b>Monitor milestones and dependencies, set agendas and deadlines, drive meetings and follow ups, to ensure appropriate actions are taken and progress is made.</p></li><li><p><b>Center of Excellence: </b>Identify best practices, continuously refining project planning methodologies. This includes the implementation of processes and tools to streamline workflows, improve efficiency, and reduce bottlenecks.</p></li><li><p><b>Financial Management: </b>Oversee the budgeting and resource allocation process, aligning resources to strategies and plans.</p></li></ul><p></p><p><b>Measures of Success</b></p><p>Success is measured based on:</p><ul><li><p>Timely delivery of the project within allocated resources</p></li><li><p>Stakeholder engagement and satisfaction</p></li><li><p>Quality of program management and output</p></li></ul><p></p><p><b>The Ideal Candidate:</b></p><ul><li><p><b>Experience:</b> A minimum of 10 years of strategic planning experience, with demonstrated track record in end-to-end Program Management.</p></li><li><p><b>Program Management Expertise:</b> Proven experience in managing end-to-end Brand and/or Marketing programs, with the ability to take ownership of complex projects, drive initiatives, and engage cross-functional teams toward common goals. This includes managing priorities and setting appropriate boundaries for a conducive project environment.</p></li><li><p><b>Problem-Solving Skills:</b> Ability to analyze, anticipate and resolve complex project challenges, with an ability to employ pragmatism and flexibility to ensure things are constantly moving forward.</p></li><li><p><b>Financial Acumen