Senior Program Manager, Marketing - Hybrid

What you’ll need to succeed as a Senior Program Manager, Marketing at XPO

At a minimum, you’ll need:

• Bachelor’s degree in marketing, business administration, economics, or supply chain or equivalent work and/or military experience
• 2+ years of marketing and/or marketing operations experience
• Experience drafting, iterating and refining customer communications of all types (short and long-form)
• Excellent communication, leadership and problem-solving skills
• Expertise in Marketing/CRM tools such as (but not limited to) Pardot, SFDC, ZoomInfo, Showpad and media advertising platforms (e.g., Google Ads).
• Proficiency in Microsoft Office suite.
• Building brand collateral through use of Canva or equivalent content creation toolsets.
• Ability to work in a fast-paced and collaborative environment.

Preferred qualifications:

• 4+ years of marketing and/or marketing operations experience

• A keen eye for creating and finalizing professional-looking branded collateral and assets
• Master’s degree in marketing, business administration, supply chain, economics, or logistics

• Sales experience
• LTL or Transport and Logistics industry knowledge and experience

 

About the Senior Program Manager, Marketing job

Pay, benefits and more:

• Competitive compensation package
• Full health insurance benefits available on day one
• Life and disability insurance
• Earn up to 15 days of PTO over your first year
• 9 paid company holidays
• 401(k) option with company match
• Education assistance

 

What you’ll do on a typical day:

Marketing Strategy Development 

• Contribute to the development and execution of comprehensive marketing strategies focusing on customer awareness, retention and acquisition strategies. 
• Leverage marketing channels including email, social media, conferences, events and web content to drive customer interest and demand for services through ‘always on’ campaign management.
• Be innovative and aware of market trends to understand best practices in the market.

Optimizing Marketing Tools and Platforms and Own Marketing Measurement

• Drive targeted campaigns using automation (Pardot) and CRM tools, segmenting by audience profile criteria and activities. Use data analysis and analytics to understand campaign performance and customer behavior to optimize our efforts and ROI.
• Develop and execute testing strategies; assist in monitoring, tracking and reporting marketing metrics. 

Development of Customer Profiles and Segments

• Identify ideal customer profiles for targeting both LTL and Premium Service offerings.
• Use Customer “pain points” and other industry data to develop key focus areas for new owned and paid content as part of SEO/SEM strategy

Creation of Customer Marketing Collateral and Content

• Own the drafting of key customer-facing content including emails, blogs, website copy, sales collateral and other sales and customer enablement tools (ex. one-pagers, targeted ad copy, fact sheets, FAQs, etc.). Ensure alignment and cross-functional review of key deliverables, incorporating feedback and keeping key stakeholders aware of document status, including when finalized and published.
• Manage the ongoing creation, updating and housing of sales enablement collateral to ensure accuracy, relevance and seamless use by sales team. Regularly identify new assets to be created and outdated materials to be retired.
• Demonstrate an understanding of XPO brand positioning and how to create collateral that aligns to branding guidelines (ex. through Canva, Adobe or other graphic design tools).

Work Cross-Functionally

• Collaborate across the business with various sales channel leaders as well as the sales and communications team to support sales efforts, including sales incentives, lead generation and internal sales communications. 
• Ensure deep cros