SVP, Chief Marketing Officer

Company Description

Ready to make a difference? Experian has evolved into a global tech company in data and analytics. We're passionate about unlocking the power of data to transform lives and create opportunities for consumers, businesses and society. We're members of the FTSE 30 and for more than 125 years we've helped economies and communities flourish – and we're not done.

Discover the Unexpected - Our 22k amazing employees in 30+ countries believe the possibilities for you, and the world, are growing. We're investing in the future, through new technologies, accomplished people and new ideas so we can help create a better tomorrow. To do this we employ 'big-thinkers' that share our purpose #uniquelyexperian

This position will be supporting Experian Consumer Services - a passionate and innovative team with a mission to provide Financial Power to All™ by redefining the consumer experience related to credit access, financial well-being and safety.

Job Description

The SVP, Chief Marketing Officer of Experian Consumer Services will lead the marketing strategy and execution for our direct-to-consumer digital financial platform. The ideal candidate will be a visionary leader with expertise in balancing brand building and performance marketing, a passion for fintech, and a proven track record of driving customer acquisition, engagement, and retention while elevating brand equity in a competitive digital financial environment. 

What you'll be doing:

Strategic Leadership

• Develop and execute a holistic marketing strategy that balances long-term brand building with short-term performance goals, aligned with the company’s vision and business growth objectives.
• Lead the transformation of the brand’s identity, ensuring a consistent, compelling, and emotionally resonant message across all channels
• Foster a data-informed culture where branding decisions are tied to measurable business outcomes.
• Build and define strategic marketing partnerships to expand our influence and presence across the consumer financial landscape. 

Customer Acquisition & Growth

• Design and implement integrated multi-channel marketing programs (paid, earned, owned, and shared media) to drive user acquisition while reinforcing brand values.
• Leverage advanced segmentation and personalization strategies to create targeted campaigns and experiences that balance direct-response tactics with brand reinforcement.
• Optimize marketing funnels through A/B testing and predictive analytics, ensuring efficiency in customer acquisition and alignment with brand messaging.

Customer Engagement & Retention

• Unlock the value of our latent consumer population of 80m to drive product utilization and maximize performance outcomes on platform.
• Enhance the customer journey by integrating brand storytelling into touchpoints that drive engagement and deepen emotional connections.
• Use behavioral insights and customer feedback to inform both brand innovation and engagement strategies.

Data-Driven Decision Making

• Utilize real-time analytics and advanced attribution models to measure campaign effectiveness and ROI, optimizing strategies to achieve performance KPIs.
• Combine market research and customer data to ensure that brand positioning evolves with market trends and consumer expectations.
• Optimize success metrics including brand, performance and customer experience metrics to track both long-term growth and near term success.

Team Leadership

• Build and lead a cross-functional marketing team skilled in creative, branding, media, consumer insights, content and analytical performance marketing.
• Foster a culture of innovation and accountability, where team members collaborate to achieve both brand resonance and quantifiable business outcomes.
• Develop succession plans and opportunities for team members to contribute to both creative and performance objectives.
• Define and manage our agency relationships; including strategic prioritization, responsibilities and best practices. 

Collaboration

• Work closely with Product, Technology, Revenue Operations, General Managers and other departments to ensure that brand narratives and performance campaigns reflect product capabilities and customer needs.
• Lead cross-departmental initiatives that connect go to market efforts to product experiences and