Associate SEO/SEM Analyst

Sentry’s Associate SEO/SEM Analysts combine SEO knowledge with data reporting skills to design and deliver performance reporting and SEO dashboards that will aid in identifying trends and opportunities to increase conversions. This hybrid position is located in Stevens Point, WI.

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

What You'll Do

As an Associate SEO/SEM Analyst, you will:

• Assist with the development of standard and ad hoc reports, containing complex data sets, to demonstrate campaign results and program performance.  Analyst findings to detect trends, uncover insights, identify barriers, and highlight opportunities.  Provide SEO leadership with recommendations to improve marketing processes and Return on Investments (ROI) in the future.
• Identify key conversion points in the marketing funnel through utilization of qualitative and quantitative data.  Analyst findings to detect root cause of gains and/or losses in traffic and/or conversions and determine necessary changes to remedy the same.
• Assist with development and execution of Conversion Rate Optimization (CRO) strategies based on findings to increase revenue.
• Implement and maintain online tracking tools to analyze user behavior and fuel future testing hypotheses regarding conversions, customer journeys, funnel analysis, and multi-channel attribution.
• Partner with SEO Analyst to build and manager optimization tests in concert with other marketing teams to gather feedback on proposed enhancements.  Analyst results and translate findings into recommendations that help improve overall website performance and user experience.  Collaborate with Marketing and IT teams to implement changes.
• Collaborate with marketing team members to develop and maintain KPI dashboards and cross-channel performance reports to provide actionable insights based on trends and emerging patterns.  Present findings and recommendations to marketing and business leadership to capitalize on optimization opportunities.
• Partner with Advanced Analytics to share data and create integrated reporting that measures results and provides data driven observation and holistic performance reporting.
• Develop, monitor, and report out on SEM campaigns through various channels that drive relevant traffic to websites
• Research and forecast traffic potential/KPIs from various paid search channels

Additionally, you will:

• Manager landing pages, website CTAs, and lead-generating forms to optimize conversion funnels and increase the performance of webpages.
• Maintain awareness of CRO best practices and analyze trends to improve processes and capitalize on optimization opportunities.
• Perform other job-related duties as assigned from time to time.

What it Takes

• Bachelor’s degree in Mathematics, Computer Science, Statistics, Economics, or equivalent work experience.
• Minimum of 1 year of related work experience
• Experience in data models and creating best-practice reports based on data mining, analysis, and visualization
• Strong analytical skills to ensure clear analysis and sound data-based decision-making
• Critical thinking skills
• Written and oral communication skills
• Organizational skills to coordinate, request and control data from numerous sources
• Ability to analyze large datasets
• Intermediate to advanced Proficiency in Google Analytics, Google Adwords, Googl Tag Manager, Google Search Console, Google Optimize, Optimizely, Tableau, Excel, Google Data Studio

What You'll Receive

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

• Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
• As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. 
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a health