Senior Content Manager, Business Verticals & Live

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.  Join us to transform the way the world works. 
 

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval. 

About the Role

The Senior Content Manager role is central to shaping business content acquisition strategy, cultivating high-profile partnerships, and overseeing a robust portfolio of business learning offerings across key verticals. This role is two pronged with content acquisitions and program management of our live program. Success in this position requires exceptional communication, program management, strategic thinking, and decision-making to meet market needs while driving learner engagement and ensuring content excellence in a dynamic environment.

The ideal candidate is a thought leader with a proven acquisitions track record for creating multimodal content programs with the world’s leading experts. In this role you will be responsible for  fostering cross-functional collaboration, building trusted relationships with internal and external stakeholders, and delivering innovative, high-impact learning experiences.

Key Responsibilities

1. Content Acquisitions Strategy and Execution:

   • Identify market needs, trends, and customer preferences to develop and evolve strategic content plans focused on business-related topics (e.g., finance, marketing, organizational leadership).

   • Collaborate with subject matter experts to expand offerings, integrate emerging trends, and validate strategies through audience feedback.

   • Align content strategies with specific vertical roles to ensure relevance and impact for a global professional audience.

2. Program Management: :

   • Develop and lead the creation of diverse content formats, starting with live events, ensuring alignment with market needs and competitive insights.

   • Partner with high-profile instructors and subject matter experts to design content roadmaps tailored for business professionals.

   • Manage an expanding portfolio of published content, leveraging data insights to refresh and optimize the content strategy.

3. Relationship Management::

   • Recruit and collaborate with high-profile and emerging instructors to curate compelling content aligned with vertical business skills.

   • Coach instructors for long-term success and ensure deliverables meet high-quality standards.

   • Navigate instructor contract negotiations, aligning terms with business goals in collaboration with cross-functional partners.

4. Collaborative Leadership:

   • Build partnerships across functional teams (e.g., marketing, sales, production) and provide strategic guidance to achieve cross-team alignment.

   • Represent content priorities internally and externally, articulating goals and educating peers on the evolving business-focused portfolio.

5. Knowledge Management and Process Improvement:

   • Establish a robust knowledge management strategy to streamline content development processes.

   • Use evaluation frameworks to iterate on and refine strategies for multi-format offerings.

Core Skills

• Content Acquisitions and Development: Expertise in identifying and creating impactful business-related courses that focus on key verticals.

• Multi-Format Content Vision: Ability to design, develop, and manage diverse content formats such as live events, video content, and more.

• Deal Negotiation: Strong background in negotiating instructor contracts and partnership terms with minimal risk exposure.

• Program Management: Advanced ability to manage large-scale initiatives efficiently, meeting deadlines and objectives.

• Strategic Collaboration: Demonstrated skill in building partners