Marketing Manager, Digital Radiography

Marketing Manager, Digital Radiography
Travel: 50% Travel, 50% Home-Office
Location: Considering all locations in United States with access to major airports with preference to be on East Coast
WHO WE ARE:Boston Imaging, a subsidiary of Samsung Electronics Co. Ltd., develops, manufactures, and markets innovative imaging technologies and is committed to delivering fast, easy, and accurate diagnostic solutions to healthcare providers. Boston Imaging is the US headquarters for sales, marketing, service and distribution of all Samsung digital radiography and ultrasound systems. Our advanced medical technologies are used worldwide in leading healthcare institutions, helping providers enhance patient care, improve patient satisfaction, and increase workflow efficiency. Samsung is committed to being a leader in the field of healthcare imaging.Samsung is a growing presence in the radiology field and is committed to delivering fast, easy and accurate imaging solutions to healthcare providers. The full range of Samsung imaging solutions includes Ultrasound, Digital Radiography, and mobile Computed Tomography (mCT). Samsung aims to become a global leader in the medical imaging space and is investing heavily in developing innovative, advanced imaging technologies that will improve the quality of people's lives. Samsung keeps a constant eye on the always-evolving, ever-changing imaging industry. By continually enhancing current product lines and seeking to develop new technologies, Samsung is at the forefront of the imaging frontier.
ROLE DESCRIPTION:Responsible for the development and implementation of marketing programs for the Digital X-Ray Segment to support meeting identified revenue and market share objectives. Responsible for product launch planning of the assigned portfolio and developing the value propositions for the Digital X-Ray target markets. Responsible for driving effective commercial strategies to increase the sales and unit performance of the Digital X-Ray business.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned

• Developing, implementing and executing strategic marketing plans for the Digital X-Ray portfolio to achieve revenue and market share objectives by attracting potential customers and retaining existing ones.
• Understand and continually research the market landscape, competition, customer needs, and opportunities in each target market; and assess new potential markets for opportunity.
• Drive go-to-market and product launch planing which includes but is not exclusive to defining product positioning, pricing, naming, promotional strategy, and messaging to ensure offerings will be launched successfully and maximize market impact.
• Define and continually refine the product positioning and messaging by understanding the market dynamics, customer needs, pain points and how to market our offerings effectively. 
• Develop marketing materials and support sales and clinical training.
• Monitor and analyze the competitive landscape, identifying strengths/weakness to inform the marketing strategy.
• Will be expected to be the brand evangelist and key spokesperson for the assigned portfolio requiring extraordinary communication and presentation skills as well as the ability to connect with key opinion leaders.
• Develop, plan, and execute tactical marketing campaigns to reach the target audience.
• Support sales and business in driving internal and external promotion including sales promos, digital campaigns and social media strategy. 
• Will be expected to develop tactical multi-channel marketing programs to build awareness and funnel for our target segments.
• Create marketing programs for the installed base including promotions and site visit agreements.
• Identify key tradeshows and events and lead the strategy and vision for every event.
• Manage and track the budget for all marketing expenses.
• Work collaboratively with all business functions including but not limited to Product Management, Regulatory, Corporate Accounts, Executive Leadership. 

EDUCATION & EXPERIENCE

• Bachelor’s degree in engineering or science required, 10 years of industry experience, preferably in medical imaging, and MBA preferred.
• A minimum of 5 years healthcare product marketing work experience including involvement in market research, marketing plan design, and implementation with a strategic focus on market share growth.
• Social media experience with YouTube, Face Book, LinkedIn, X, and other web media outlets.
• Experience in conducting both market and product segmentation assessment as part of a globally focused healthcare company.
• Knowledge and understanding of policies and competitive dynamics in healthcare industry.
• Ability to communicate and work effectively