Marketing Director (Financial Services)

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The Seismic North America Marketing team is looking for an experienced ABM/field marketing leader who will be responsible for developing the marketing strategy for the Financial Services segment and driving programs and campaigns to generate net new and customer expansion pipeline and revenue growth. Accountable for meeting and exceeding quarterly and annual pipeline targets for this segment. 

The ideal candidate is someone who excels at both developing strategy and also leading execution, and can lead cross-functional teams to deliver on time and on budget. 

Reporting to the head of North America Marketing, you’re responsible for working with team members across sales, inside sales, product marketing, customer success and revenue operations to orchestrate multi-channel ABX and integrated campaigns that optimize the demand engine for the Financial Services segment in North America. 

This is an individual contributor role. 

What you will be doing:

• Oversee the Financial services marketing strategy, striking a balance between creating demand, capturing demand and accelerating pipeline to bookings 
• Drive the annual and quarterly strategy, planning, and execution of integrated campaigns to meet short-term and future quarter pipeline targets for new and expansion business 
• Develop and lead the execution of an ABX strategy (i.e. 1:1, 1:few, 1:many) for large target accounts in partnership with GTM team 
• Guide the planning, execution and reporting of campaign and channel strategy (including events, email, paid advertising, social, web, personalized content, gifting, webinars, workshops, direct mail and more) mapped to the customer lifecycle 
• Project manage the various workstreams necessary to produce assets and deliverables for integrated and ABX Financial Services campaigns   
• Collaborate with revenue operations to build the right metrics, targets, routing and dashboards relevant to the Financial Services GTM, in partnership with product marketing, sales and customer success 
• Partner with the inside sales team to ensure they have guidance and resources to translate MQLs and MQAs into pipeline for the business  
• Regularly share pipeline performance reporting and insights with senior leadership along with actionable recommendations for improvement, as needed

 

What you bring to the team: 

• 12 years of experience marketing to B2B Financial Services prospects and customers in a fast-paced environment. Experience with FS sub-industries, including Asset Management, Banking, Wealth Management, Insurance and others preferred 
• A proven track record of launching successful integrated and field campaigns specifically to the Financial Services audience segment, that have resulted in pipeline generation, pipeline acceleration and increased bookings 
• Deep understanding of ABX and proven expertise executing ABX campaigns (1:1, 1:few, 1:many)
• Understanding of customer experience journeys and touchpoints that leverage paid and unpaid channels (including events and digital events) to achieve business and marketing objectives
• Extensive experience working with sales, inside sales, product marketing and customer success teams in order to activate campaigns and programs
• A “test and learn” mindset with strong proficiency in marketing and sales analytics, including technologies like 6Sense, SFDC, Marketo
• Strong project management and time management