Senior Marketing Manager Health Mart

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

The Health Mart Marketing Team, within the Strategic, Community & Specialized Pharmacy (SCS) segment at McKesson, is seeking a Senior marketing Manager to create compelling content, execute campaigns and maximize communication channels to promote solutions and customer retention for our Health Mart and Health Mart Atlas solutions.

The ideal candidate loves to strategize and execute B2B marketing strategies to drive lead generation, conversion, retention, and brand loyalty. You can work independently and also enjoy being part of a collaborative team with a strong sense of purpose.

Key Responsibilities

Program Execution

• In partnership with the business SMEs, create and execute B2B marketing strategy, messaging, content, and campaigns for Health Mart and Health Mart Atlas to support program enrollment, revenue goals and the success of our independent pharmacists’ businesses.
• Execution to include writing/editing content provided by subject matter experts to ensure tone, narrative and clarity and represent the voice of the customer and an optimized customer journey across all owned channels
• Represent the voice of the customer and an optimized customer journey across all owned channels including websites, customer presentations, digital media, print materials, videos, webinars and in person events.
• Write for and/or edit content provided by subject matter experts to ensure tone, narrative and clarity
• Define and regularly report campaign metrics / goals / benchmarks to stakeholders on a regular basis denoting milestones and key learnings and providing recommendations for improvement.

Message and program coordination

• Partner with the sales team to provide content and tools that help support successful relationships with our customers and enable the sales team to sell more effectively.
• Collaborate with cross-functional support teams including Digital Products, Product Management, McKesson Technology, Sales Enablement and Corporate Brand, Marketing and Communication to share ideas, align, and execute activities.
• Manage the communications planner for Health Mart and Health Mart Atlas, ensuring that all customer touchpoints are logged and logically scheduled/prioritized to ensure a good customer experience.

Analytics and Governance

• Define and regularly report campaign metrics / goals / benchmarks to stakeholders on a regular basis denoting milestones and key learnings and providing recommendations for improvement.

Analytics

• Provide frequent reporting on campaign performance from Marketo, Salesforce and Highspot
• Monitor engagement on digital platforms and owned websites and tailor content to support KPIs

Minimum Requirement

Degree or equivalent and typically requires 7+ years of relevant experience.

Education

4-year degree in Marketing, Business or related field

Critical Skills

• 7+ years of marketing experience
• Broad knowledge of optimizing content for a variety of channels including web, digital publishing, customer portals/platforms, video, and email
• Proven experience in planning and executing large-scale content and campaign marketing efforts – from building the content strategy and gaining buy-in from leadership to implementing planned activities and reporting of results
• Experience with marketing automation systems, such as Marketo and Salesforce

• Preferred experience working in the Healthcare industry, specifically supporting independent pharmacies
• Proficiency in Microsoft Office Suite, specifically Power Point.

Additional Skills

• Impeccable interpersonal and communication skills – communicating clearly, both in writing and verbally, to convey innovative ideas, as well as to build trust and cultivate relationships with coworkers, customers, and vendors
• Ability to juggle multiple projects and prioritize and organize work plan
• A strong ability to build c