VP, Marketing Forecasting and Effectiveness

Job Overview:

VP, Marketing Forecasting & Effectiveness is responsible for driving marketing enablement, overseeing financial strategy, and leading process improvement initiatives within the marketing function. This leader ensures the effective utilization of resources through data-driven decision-making and optimization of marketing technology tools. The ideal candidate will have a strong analytical mindset, a strategic approach to planning, and the ability to advocate for and implement technological solutions to improve efficiency.

 

Essential Functions:

• Financial Oversight and Strategic Planning: 
  • Responsible for the oversight of the total Marketing budget of $B
  • Lead and collaborate with cross-functional partners to forecast sales based on the media plan. 
  • Drive investment planning decisions that align with merchant strategies/plans and broader business objectives.
• Marketing Enablement:
• Lead media forecasting efforts, ensuring effectiveness and efficiency across all channels. 
• Streamline processes to enhance marketing operations and team productivity.
• Own the marketing technology, overseeing its optimization and functionality.
• Analysis and Data: 
  • Analyze the effectiveness of marketing mix strategies, campaign/event expenses, and their ROI. 
  • Provide actionable insights and data-driven recommendations to enhance marketing performance and profitability.
• Process Improvement and Technology Advocacy: 
  • Lead initiatives focused on process improvements and production optimization.
  • Serve as an advocate for marketing technology solutions, coordinating with necessary partners for software and hardware upgrades.
  • Ensure marketing operations are streamlined and supported by the latest technology advancements.
• Leadership:
  • Build and lead a high-performing team of marketing executives 
  • Prove regular feedback, coaching and professional development opportunities 
  • Lead and manage change initiatives, ensure smooth transitions and providing the proper support to team members and cross-functional partners 
  • Cultivating a team culture of positivity, inclusivity and high employee engagement 

 

Qualifications:

Education/Experience: 

• Bachelor’s Degree required; degree in Finance highly preferred.
• Minimum 15+ years of related finance/and or marketing experience. 
• Strong leadership skills; minimum 7 years managing a team. 
• Experience handling multiple channels, plans, or vehicles. 
• Understands the marketing landscape.

 

Communication Skills:  

• Excellent communication skills. 
• Strong interpersonal and communication skills. 
• Ability to present strategies to Senior Management. 

 

Mathematical Skills: 

• Basic math functions such as addition, subtraction, multiplication, and division skills. 

 

Reasoning Ability: 

• Strong negotiating skills. 
• Analytical reasoning skills. 
• Ability to handle multiple projects and meet tight deadlines. 

 

Physical Demands: 

• This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking. 
• May occasionally involve stooping, kneeling, or crouching. 
• May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time. Involves manual dexterity for using keyboard, mouse, and other office equipment. 
• May involve moving or lifting items under 10 pounds. 

 

Other Skills:  

• Ability to interact with all levels in the organization. 
• Ability to foster strong relationships with business partners. 
• Proficient in Excel, PowerPoint, and Word. 
• Ability