Strategic Marketing Manager

KX Technologies LLC

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

Marmon Holdings, Inc., part of Berkshire Hathaway Inc., is a global industrial organization. We‘re competitive yet collegial, performance-driven while focused on long-term vision. With $12 billion in annual revenue, we‘re the biggest small business you’ll ever find.

Marmon Water Residential Filtration group, part of Marmon Water, is comprised of KX Technologies & Filtrex Technologies, two leading and innovative companies dedicated to providing high-quality filtration solutions. We are the global leader in innovative filtration solutions with a proven track record of successful partnerships with leading OEM brands & partners such as Whirlpool, GE, Electrolux, Brita and others. We meet the diverse demands of water filtration & enhancement for drinking water applications. With advanced R&D, global operational excellence and integrated customer service, we deliver the best water experience to our customers and consumers.

We are seeking a Strategic Marketing person to drive market strategy, product lifecycle management, demand generation, and brand positioning for our water filtration products, including driving aftermarket replacement through consumer awareness. This is a high-impact individual contributor role focused on long-term market growth, OEM partnerships, and consumer insights to influence business decisions. It is ideal for a strategic marketer with product management experience who understands the B2B2C business model collaborating with OEM partners while keeping a strong focus on end-consumer needs. The ideal candidate has a blend of strategic marketing expertise, product management acumen, and market research skills, with the ability to guide product development, positioning, and go-to-market strategies as well as who can blend data-driven insights with creative marketing initiatives to strengthen our brand in both B2B and B2C ecosystems.

Key Responsibilities
Strategic Market Planning & Business Insights

• Develop and execute a strategic marketing roadmap to drive business growth and market expansion.
• Conduct market research, competitive analysis, and customer segmentation to identify trends and opportunities in the B2B2C landscape.
• Provide data-driven insights to guide OEM marketing strategies, product positioning, and go-to-market plans.
• Collaborate with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers.

Demand Generation & Go-to-Market Strategy

• Develop and implement multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness.
• Work with OEM partners to co-market products, develop joint campaigns, and create sales enablement materials that support their go-to-market efforts.

Market Positioning

• Strengthen the company's brand presence across both OEM (B2B) and end-user (B2C) segments.
• Develop compelling messaging, content, and storytelling that reinforces the company’s expertise in water filtration for both business partners and consumers.
• Ensure branding and product positioning are aligned with OEM partner needs while maintaining strong consumer appeal.
• Consumer & OEM Market Insights
• Stay informed about consumer trends, industry regulations, and technological advancements in water filtration.
• Conduct consumer research, surveys, and focus groups to gather insights that inform product development and marketing.
• Develop strategies to translate consumer needs into OEM opportunities, helping OEM partners better position and sell products.
• Cross-functional Collaboration & Stakeholder Engagement
• Work closely with OEM partners, sales teams, product managers, and executive leadership to align marketing with business priorities.
• Manage relationships with external agencies, research firms, and media partners to enhance marketing impact.
• Support thought leadership initiatives, including whitepapers, industry reports, and conference participation.

Qualifications & Experience

• Bachelor’s degree in marketing, Business, or a related field (Master's degree preferred).
• 10+ years of experience in strategic marketing, market research, or product marketing, pre