Senior Marketing Business Partner

<p><strong>Are you interested in expanding marketing effectiveness on a large scale? Here is your opportunity to shape a full-funnel performance strategy and act as the vital link among Marketing, Sales, and RevOps.</strong></p> <p>We’re looking for a<strong> Senior Marketing Business Partner</strong> to join our Revenue Operations team in Helsinki or Dublin.</p> <p><strong>In this role, you will…</strong></p> <ol> <li>Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights</li> <li>Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue</li> </ol> <p><strong>Yur day-to-day work and responsibilities include…</strong></p> <p><em>Full-Funnel Measurement &amp; Optimization</em></p> <ol> <li>Build and maintain visibility into the marketing funnel, from visitor to MQL, SQL, and pipeline</li> <li>Identify conversion bottlenecks and propose optimizations across campaigns, pages, CTAs, and lifecycle stages</li> </ol> <p><em>Analysis &amp; Business Reviews</em></p> <ol> <li>Conduct analysis of marketing performance using web analytics, campaign data, funnel progression, and conversion trends</li> <li>Own the cadence of Marketing Business Reviews (MBRs, QBRs), delivering insights and recommendations to leadership</li> </ol> <p><em>Database &amp; Communication Governance</em></p> <ol> <li>Oversee database management and ensure campaign readiness through clean, structured contact data</li> <li>Manage and align communication cadences across Marketing, Sales, and Customer for Life (C4L)</li> </ol> <p><em>Scoring Models &amp; Automation</em></p> <ol> <li>Develop and refine lead and account scoring models using firmographic, behavioral, and intent signals</li> <li>Ensure scoring models align with sales-readiness and campaign strategy</li> </ol> <p><em>System Integration &amp; Attribution</em></p> <ol> <li>Manage HubSpot–Salesforce integration and ensure smooth lead handoffs and campaign attribution</li> <li>Define and maintain attribution logic, dashboards, and reporting that clarify what’s driving pipeline</li> </ol> <p><em>Marketing Infrastructure &amp; Data Governance</em></p> <ol> <li>Ensure consistency in campaign tagging, UTM governance, and reporting across platforms</li> <li>Partner with Marketing Ops and RevTech to automate processes and scale performance analytics</li> </ol> <p><strong>This position is for you if you have…</strong></p> <ol> <li>3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment</li> <li>Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis</li> <li>Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms</li> <li>A deep understanding of demand generation, funnel strategy, and lifecycle marketing</li> <li>Experience with lead scoring, attribution frameworks, and campaign automation</li> <li>Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices</li> </ol> <p><strong>Benefits we offer…</strong></p> <ol> <li>A comprehensive salary package that includes equity options</li> <li>Great work equipment, and home office allowance for those working in our fully remote locations</li> <li>Health care benefits and leisure time insurance</li> <li>An annual 1000 euros of personal learning budget</li> <li>Sports and well-being allowance</li> </ol> <p>Benefits may vary depending on location. </p> <p>Hear why our team likes it here at <a href="https://supermetrics.com/careers/life-at-supermetrics">supermetrics.com/careers/life-at-supermetrics</a>.</p> <p>#LI-Remote / #LI-Hybrid #LI-FullTime #LI-MiddleToSeniorLevel</p> <p>Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.<br/><br/>If you require any reasonable accommodations during the application or interview process, please do not hesitate to let us know. You can reach us at talentacquisition@supermetrics.com All requests for accommodation will be kept confidential.</p>