Senior Marketing Manager, North America

 

Overview

 

The Senior Marketing Manager is a strategic role and will take responsibility for shaping the marketing strategy and executing it. Also responsible for defining and developing objectives and strategies for the North American market, including launch plans, regional marketing strategies and messaging, defining and maintaining product pricing and profit goals and metrics, product forecasting, building market intelligence. The Senior Marketing Manager- North America is to establish and maintain relationships with key customers, build advocates and to drive acceptance and adoption of our therapies and solutions, so as to position AB as the provider of choice for Cochlear Implants.

 

What you’ll do:

• Develop promotional strategies, sales support materials, educational aids, etc. to grow market share to ensure sales excellence.
• Lead NA product launch activities across the AB CI portfolio for professional customers. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting.
• Develops and maintains ongoing relationships with internal and external customers. Includes high visibility from senior leadership. Interaction with the NA salesforce, customer service, global marketing, legal, offer development and pricing, R&D, regulatory, marketing communications, quality, logistics, and various customers such as surgeons, Audiologists, and hospital administration
• Identify, rationalize and execute on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, and sales force.
• Lead cross functional teams to market the CI portfolio. This includes, but is not limited to, market assessments, forecasts, product backorder communications, conference participation and planning, new product/program launches, collateral creation and approval processes, and competitive updates.
• Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscape, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
• Execute operational projects to further cost decrease and portfolio optimization for the NA geography.
• Other duties as assigned.

 

 

Travelling Requirement: up to 30%

 

 

 

What you bring to the team:

 

 

Education

• Bachelors degree in any of the following fields Business/ Marketing/ Economics/ Psychology/ Sociology/ Audiology/ Speech Pathology

Nice to Have

• Master’s Degree in Marketing or Business Administration

 

 

Work Experience

• Minimum of 5 years of previous Marketing Experience

Nice to Have

• Previous Medical Device Marketing background

 

 

Personal Competencies

• Willingness to perform, analytical and conceptual thinking, responsible and openminded, understanding financial aspects of business models

 

 

Social Competencies

• Independent, cooperative, resilient, reliable and trustworthy, self-reliant,

outgoing

 

 

Leadership Competencies

• Manage global/cross functional project teams of different business units without formal leadership responsibility.

 

 

Professional Competencies

• Must be able to work with all levels of management and peers.
• Ability to maintain professionalism among peers and communicate effectively will all levels of the organization.
• Develop and implement projects, campaigns and platforms on corporate level as project leader.

 

 

Language(s)/ Level

• English/ Proficient

Nice to Have

• Spanish

 

 

IT Skills

• Microsoft Office

Nice to Have

• Salesforce

 

 

IT Skills

• Proficient in MS Office, SAP, programming questionnaire in online tools

Nice to Have

• Adobe Cloud Suite including inDesign or AI

 

 

 

 

Our offer:

 

• Exciting and challenging work environment
• Comprehensive benefits package
• Training and development opportunities – we believe every employee deserves a development plan. Come, learn, and grow with us!

Don't meet all the criteria?  If you’re willing to go all in and learn we'd love to hear from you! 

We love to work with great people and