Brand Voice & Community Strategist

You know that magical feeling when a brand just gets it? When the captions are clever, the comments are buzzing, and the whole vibe feels more like a friend than a feed? That’s where you come in.

We’re on the lookout for a Brand Voice & Community Strategist who lives and breathes social, memes, and internet culture—and knows how to turn that into brand love, loyalty, and laughs in the DMs.

What you’ll do:

• Own our community strategy—dreaming up and executing ideas that make people feel seen, heard, and part of the family.
• Lead the charge on our brand voice, with a special focus on social. You know how to make a caption scroll-stopping, a post worth saving, and a message feel like a moment.
• Write platform-native copy that builds community—from TikToks and Threads to subject lines and surprise-and-delight DMs.
• Partner across teams to make sure our tone of voice shows up consistently everywhere—from ecommerce to B2B decks, and everything in between.
• Keep your finger on the pulse of what’s trending (and what’s tired). You’re not just following the algorithm—you’re reading its mind.
• Help define what “good” looks like in copy and community performance. You’re just as comfy in a spreadsheet as you are in a comment thread.
• Take the lead on emerging platforms like Threads, Substack, Discord, and our Instagram broadcast channel.
• Develop compelling narratives for new product launches, tailored for internal distribution and alignment.

Who you are:

• A community and social expert with 5–7+ years experience in copywriting or social at a brand or agency.
• A sharp, social-first writer with a portfolio that proves your range, wit, and clarity.
• A natural entertainer—you make people laugh, click, and comment.
• A true community builder. You know the difference between talking at people and talking with them.
• A storyteller who can zoom out to the big idea and zoom in on the perfect line.
• Fluent in internet culture, fandoms, and subcultures—and you know how to show up authentically in each.
• A team player who loves to collaborate across creative, brand, and product.

If you’re ready to shape the voice of a global brand—and have some serious fun doing it—we’d love to hear from you.

Apply now and help us spread happiness to every corner of the internet. 💛🧦