Digital Media Associate

Applecart was founded in recognition of a challenge: the most influential individuals – executives, investors, policymakers – have historically been the most difficult to access. Large organizations have often spent hundreds of millions of dollars to reach a handful of these people. Applecart’s technology is designed to level the playing field.

Applecart is the leading technology platform creating a new category of “Decision Maker Marketing”. From enterprise sales and corporate communications to government relations and employee engagement, the most sophisticated C-suite leaders use Applecart to manage their brand with business-critical decision makers such as policymakers, investors, CEOs, key employees, members of the media and more.

Traditional digital targeting technology can help organizations reach a mass audience, but it doesn’t really move the needle on critical outcomes. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available or fully permissioned data to map billions of social relationships between nearly every American adult. By making this data addressable in a privacy compliant way, Applecart enables clients to market directly to decision makers and those that matter most to them.

A few quick facts about us:

• Applecart’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier communications and public affairs firms like Teneo, Sard Verbinnen, and Weber Shandwick.
• Applecart is growing quickly—over the last several years we’ve averaged 122% revenue growth year-over-year.
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle’s online ad measurement platform, a former senior White House advisor, an early sales leader at Google and Twitter, and two of the Democratic Party’s most successful pollsters and strategists.
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel and Owl Capital Managing Partner Jennifer Fonstad serve on our board.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role:

As a Digital Media Associate, you will be an internal resource for the Client Services team in assisting with media planning and ad trafficking processes, and working with external media partners.

You will assist with  internal processes to maximize efficiency for advertising clients. While you wouldn’t be client-facing, you’ll serve as an internal expert on digital media planning and buying. 

The ideal candidate has experience in media planning and buying, including trafficking on social platforms, programmatic channels and Google Campaign Manager. An ideal candidate has worked with custom-list targeting before, and understands the nuances of reaching individuals 1 to 1 through digital advertising. 

What You’ll Do:

• Assist with media planning and ad trafficking, collaborating with external media partners and internal teams
• Act as an internal resource and support the Client Services team in sharing and codifying digital media best practices
• Consult with Client Services managers and strategists to build media plans
• Oversee trafficking requests, monitor pacing for live campaigns, and QA digital advertising campaigns
• Traffic ad campaigns including building tags in Google Campaign Manager and campaigns on Facebook Ads Manager and LinkedIn Ads Manager

Who You Are:

• 1-2 years of experience drafting media plans for digital advertising campaigns
• Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads, Google Campaign Manager. 
• Track record of success in past project management roles
• Passion for process improvement and experience and familiarity with client-facing  presentations and reports
• Vendor management experience

This is a hybrid role: Work from anywhere on Monday and Friday. In office Tuesday