Staff Vice President (VP) Growth Insights & Intel

Anticipated End Date:

2025-11-30

Position Title:

Staff Vice President (VP) Growth Insights & Intel

Job Description:

Staff Vice President (VP) Growth Insights & Intel

Location 

Indianapolis, Indiana

This role requires associates to be in-office at least 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered.  Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

Summary

We are seeking a visionary and execution-driven Staff Vice President to shape the ecosystem of data and analytics capabilities that enable Product innovation, Marketing, and Consumer Experience. This leader will define the customer data vision, strategy, and roadmap—partnering closely with Growth Leadership Team, Information technology and AI organizations of the company, while also ensuring projects translate into measurable business value.

The scope of capabilities includes but will not be limited to the data platforms and insights resources required to fuel product analytics, marketing campaign effectiveness, attribution analysis, member engagement and operational excellence.  Partnering across the CGO you will develop a prioritization and a roadmap to mature our data and analytic data products, platforms, and governance frameworks, ensuring alignment between business needs, technical delivery, and audience-centric outcomes.  Build self-serve models for reporting and data access by teams.

This role emphasizes enterprise impact, business and technical acumen, and leadership influence, with accountability for advancing data and analytics maturity.

Team Scope

Primary duties may include, but are not limited to:

Enterprise Data Strategy & Governance

• Serve as the owner of the Growth office data strategy—driving integration, standardization, and accessibility of data across all domains.

• Define and deliver multi-year data roadmaps that connect strategic objectives with execution, balancing speed, scalability, and sustainability.

• Lead the vision and execution of a unified data platform and intelligence layer, enabling seamless access to insights and full-funnel visibility.

• Ensure data governance, quality and compliance

Advanced Analytics & Strategic Insights

• Champion a customer-first data strategy that integrates market research, behavioral science, and experience analytics.

• Architect and oversee predictive models (e.g., churn, behavioral segmentation, LTV forecasting) to fuel growth, personalization, and retention.

• Sponsor innovation in AI/ML use cases, embedding automation, personalization, and advanced forecasting across the enterprise.

• Build data democratization strategies, including self-service tools, literacy programs, and storytelling frameworks to empower the business.

• Define and implement performance analytics, KPI frameworks, and real-time reporting that drive accountability and impact at scale.

• Be accountable for reporting on a quarterly basis to the SLT for scorecards, quarterly business reviews, board meetings, etc.

• Provide insights that feed into journey orchestration, channel strategy, and digital experience to enhance consumer engagement.

Execution & Alignment

• Translate data strategy into scalable execution—partnering with technical architects, product leaders, and business executives to drive measurable outcomes.

• Guide the design, operationalization, and automation of data products and platforms from proof-of-concept to enterprise scale.

• Ensure harmonization across domain-specific data strategies, reducing fragmentation and maximizing enterprise value.  Be accountable to source and integrate with the various enterprise systems.

Leadership & Influence

• Lead and mentor a high-performing, multidisciplinary team spanning analytics, data science, and business intelligence.

• Drive accountability and influence leaders across the enterprise to deliver on strategic data and analytics priorities.

Position Requirements

• 15+ years of progressive experience in data strategy, analytics, or enterprise arch