Senior Solutions Consultant - Programmatic

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 

THE ROLE

Elevate your career by joining an industry leading team building state-of-the-art digital media solutions. As a senior member of the Strategy and Solutions team you will be responsible for supporting our global programmatic sales team and respond to brand and agency requests such as RFIs and RFPs, while working closely across several teams at Zeta and across multiple vendor relationships. You will be responsible for helping our world-class portfolio of clients' design and execute omni-channel marketing and measurement campaigns to drive better marketing ROI. This is a great opportunity to contribute to a rapidly growing digital advertising technology company and develop cutting edge responses. For this role, we are looking for someone that sits on the West Coast to work West Coast hours.

What you’ll do:

• Strategic advisor across Sales, Account Management, Analytics, Data Cloud to better understand our agency partners and brand direct client's business needs, providing strategic marketing insights, leveraging Zeta’s end-to-end marketing solution.
• Program Planner - manage, process, and coordinate the on-time delivery of winning client proposals addressing advertiser/agency campaign goals  
• Trusted product and technology expert for the sales team and Zeta clients and prospects
• Provide guidance to sales representatives and clients in the design of successful campaigns across digital media, social networks, email, video, and mobile that will perform based on advertiser objectives. Participate in face-to-face client meetings and presentations as required.
• Communicate valuable market feedback back to the rest of the organization.
• Recommend appropriate targeting strategy using internal and external data sources based on campaign requirements.
• Thought leadership and innovation: Support brand clients, agency partner, and sales teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing.
• Product Roadmap – provide guidance and feedback to product on roadmap and platform gaps based on client needs and competitive solutions.
• Support the development of new proposal materials covering new products and solutions for sales training and client presentations.
• Maintain and improve proposal quality, business standards, processes and systems.

Who you are:

• Curious – You strive to understand the why and how. You believe that understanding how something works will help you hack a solution in the future.
• Collaborative – You like teamwork – you're generous in helping others but also aren’t afraid to raise your own hand to ask for guidance or support.
• Creative – You like building your own solutions to problems that haven’t been seen before.
• Self-sufficient – You know how to try to google (or search) for a solution instead of waiting for one to be presented.

What you need:

• Eagerness to work in a dynamic internationally distributed team in a rapidly growing business environment.
• 3-5 years of experience in programmatic advertising and marketing, ideally client/sales-facing.
• Experience with a variety of advertising categories and understanding of what data and inventory work for advertisers.
• Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC, & CPA) .
• Understanding of marketing concepts and tactical approaches, including customer acquisition and retention.
• Very strong skills in working with Excel and PowerPoint.
• Very strong verbal and written communication skills, including interpersonal skills to help drive consensus.
• Ability to work independently in a creative and fast paced environment.

Bonus:

• Bachelor’s or advanced degrees or a great deal of experience