Premium Midscale and Economy - ENA - Vienna, London, Warsaw, Munich, Paris - Director BtoB Digital Marketing F/M

Company Description

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo!

Job Description

The Director BtoB Digital Marketing is in charge of creating and implementing the B2B marketing strategy that aim to increase B2B sales, brand awareness, and B2B2C customer engagement, and loyalty. 
She/he generates traffic to the existing B2B sites to convert leads by defining and implementing a strong B2B marketing animation plan that cover all sales segments, with a focus on CRM data quality and acquisition strategy.
She/he ensures the best Customer journey of the existing digital B2B sites and communication tools to drive additional business from online tools and sales teams. 

MAIN ACCOUNTABILITIES:
Definition and implementation of the B2B marketing Strategy
Management of the teams and monitoring the B2B marketing budget. 
Definition of the database animation strategy in conjunction with the sales teams and definition of the strategy to acquire new subscribers to our B2B communication tools (myallmeeting.com, e-news, newsletters, online and social media).
Extend Myallmeeting.com to ENA scope delivering content adapted to different countries and needs to attract business
Definition of B2B marketing KPIs: E-commerce KPIs,  Myallmeeting.com revenue target, e-news, newsletters, .. 
"Reporting and analysis of KPIs with a view to constant optimisation and generation of leads
Definition and implementation of the B2B Offers, Editorials and campaigns in conjunction with sales teams, RMs, and e-commerce teams. 
Benchmark by sector and aspiration to identify best practices to duplicate and/or improve.
 

Qualifications

QUALIFICATION / COMPETENCIES:
Strategic thinking driven by B2B2C client understanding, data analytics and ROI Focus.
Analytical mind, Organized, collaborative (coach leader), with Entrepreneur attitude with dynamism, curiosity, and creativity. 

REQUIRED SKILLS AND KNOWLEDGE:
Results driven with an enthusiastic and team player attitude
Customer Oriented with Knowledge of sales segments
Proactivity and curiosity
External and internal environment understanding
Excellent communication skills 
Great organizational skills, with ability to multi-task and deliver on time
Organized and committed to a plan with flexibility to allocate resources to the team
Project management leadership skills
CRM knowledge
Goggle Analytics knowledge & certificate
Excel analysis 
Languages required: French, English (German is a plus)

EXPERIENCE NEEDED:
A minimum of 4 years experience in sales and marketing operational experience (hotel or global sales teams)
Business or hotel school with University degree

Additional Information

Our values: BeAllyouArewithallyourhearth
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, resolutely turned towards others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, and all the stories that make us up. We encourage the diversity of our personalities.
- We take care of the world around us: our teams, our clients, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- We like to reveal you. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their desires and ambitions is our priority. 
- Together, we imagine your future. Our group is large, the field of possibilities is immense and the experiences are infinite. We encourage every project to evolve in our multi-brand network, in France, in Southern Europe and internationally. 
- We dare to question the status quo. We take innovation to heart and challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 
- Hospitality is a team effort and we are st