Associate Director, Consumer Marketing

Job Description

The Pulmonary Arterial Hypertension (PAH)/Rare Disease Business Unit is recruiting an Associate Director of Healthcare Consumer (HCC) Marketing for PAH in the United States.  The Associate Director of HCC Marketing will lead key elements of the consumer marketing campaign strategy and execution for a therapy that recently launched in the US.  This role will report directly to the US HCC Marketing lead for PAH.

Ideally, the candidate will have knowledge of the US pharmaceutical market, experience in direct-to-consumer marketing strategies and campaigns, experience in specialty or rare disease therapy commercialization, and an understanding of US regulatory environment.

Location:

• This position is location agnostic. 

• For remote employees, up to 25% travel to our HQ office in North Wales, PA

Primary Responsibilities:

• Guide the development and execution of omnichannel consumer education and marketing campaigns

• Effectively manage agency and vendor partners to develop and deploy compelling and compliant campaign tactics, within timeline and budget

• Identify and pursue opportunities to promote health equity and address social determinants of health through patient support and educational campaigns

• Drive inclusive and multicultural marketing initiatives, including transcreation and translation of tactics

• Leverage customer insights, data, and analytics to make strategic choices, optimize campaigns, and drive continuous improvement

• Partner closely with other members of the US PAH Consumer Marketing Team to meet quarterly objectives

• Collaborate with brand team and cross-functional stakeholders and to ensure consumer marketing strategy is integrated and aligned with overall brand priorities and strategies for other segments

• Champion priorities in the development and execution of consumer marketing strategy and facilitate internal resource trade-offs, as needed. Escalate issues that represent significant barriers to execution and/or business impact

• Think innovatively, challenge status quo, and gain support to address gaps

Education:

• Required: BA/BS       

• Preferred: MBA or MPH

Knowledge and Skills:

• Minimum of 5 years of relevant knowledge, including marketing

• Knowledge of specialty and/or rare disease marketing

• Proven success in executing impactful marketing campaigns

• Demonstrated leadership skills and ability to partner across the organization

• Business and financial acumen

• Bias for action and a strong sense of urgency

• Strong passion for the patients we serve

• Commitment to ethics and integrity

• Experience being a part of diverse teams in a solid line and/or matrix environment

• Strong communication skills and executive presence

Preferred Knowledge and Skills:

• Rare disease consumer marketing

• Knowledge of PAH therapeutic area

• Strong understanding of US commercial and regulatory requirements

• Solid understanding of social and digital media

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees apply HERE

Current Contingent Workers apply HERE

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