Senior Associate, Social Analytics

Golin is seeking a Senior Analytics Associate to play a key role in contributing to one of the fast-growing, sought-after teams in the agency. The ideal candidate is as unique as our insights and analytics team. Part digital analyst, part creative problem solver, the role is a true hybrid with a deep understanding of digital and social analytics as well as the ability to tell stories with data and synthesize findings from a variety of different sources.

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting- edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity.

We Go All In, in everything we do. We’re especially committed to Go All In for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our Lifetime benefits program. Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly Lifetime stipend for the gym or hobbies. We really do want you to play as hard as you work!

Sound like you want to “Go All In” with us? Here are the details:

What You’ll Do:

The role will focus on supporting data collection, reporting, and experimentation practices of the client to drive incremental project initiatives through thought leadership. 

• Help to optimize programs through measurement and analysis to support client objectives, focusing on analytics implementation, customization, and automation of data collection processes.
• Monitor and evaluate digital and social media results on a daily/weekly/monthly/biannual basis in coordination with account team to assess client performance against goals and benchmarks.
• Must be hands-on and work as part of technical analytics team for data framework implementations to gather data from assigned sources (e.g.; Adobe/Google Analytics, Sprinklr, Talkwalker, Canvs, Twitter Analytics, Facebook Insight).
• Ability to use tag management tools to accommodate custom tracking requirements.
• Familiarity with Analytics Workspace, reporting, and admin console in Adobe Analytics a plus.
• Manage social media coverage coding and analysis; execute digital and social media research and measurement assignments (across earned, owned, and paid; web, mobile, email, social, and media) with minimal supervision.
• Analyze referral traffic data and pull-out actionable insights through platforms such as Adobe Analytics
• Extract and record data across multiple platforms (including native social platforms) to be used for reporting and to calculate benchmarks for all social media types on a quarterly basis.
• Formulate and automate processes within Excel.
• Think strategically and be insightful with the ability to tell a story that converts data into actionable insights.
• Communicate to account team and end clients on project developments, timelines, and results; manage multiple projects concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs.
• Demonstrate a strong interest in and understanding of social media metrics and trends.
• Be change-agent within our agency, helping to propose new, innovative approaches to analytics and measurement that push our clients to think differently. 

Preferred Qualifications: 

• 2+ years of experience in analytics function within the marketing/PR/digital media industry
• Experience in the analysis of large data sets to find useful relationships (data mining). Working with and creating databases and dashboards utilizing all relevant data to inform decisions.
• Strong analytical skills with a general understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
• Experience using Adobe Analytics, Google Analytics, and similar web analytics tools.
• Experience using social analytics platforms such as Sprinklr, Talkwalker, Brandwatch, and similar analytics tools; must be comfortable learning new systems and tools.
• Comfortable using BI dashboards (Tableau / Looker / Power BI) is a plus.
• Proficiency in PowerPoint and Excel, including organizing and maintaining databases, using formulas, and developing charts and tables.
• Proactive, fast learner, and highly motivated team player to lead and execute projects in support of the team.
• Excellent communication, organizational, and interpersonal skills with the ability to