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Wavemaker | Global Account Planning Director - International market
GroupMFrancefull_timeVerifiedPosted 10 Jun 2024
About the role
About WavemakerWe believe there always is a better way to grow. We positively provoke growth for our clients by reshapingconsumer decision-making and experiences through media, content and technology. The Wavemaker way isglobally consistent. Fueled by the world’s most powerful consumer data, we understand where and howmarketing can intervene decisively to help brands win more sales.Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do ourbest work for brave brands and people who want to be challenged to go further and faster. We know it’s noteasy, but if it’s in you, we will get it out of you.Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.Our attitude of Positive Provocation is enabled by:• deep knowledge we have of our clients’ business• confidence to challenge what’s gone before• the support to go further than we thought possibleWe are a part of GroupM, WPP’s global media investment management company. Discover more onwavemakerglobal.com, X and LinkedInRole Purpose:The Global Account Planning Director is a core senior member of the Global Account team. The purpose of thisrole is to deliver effective global communication strategies and manage the day-to-day regional business for oneof the agency’s key global clients in the financial services sector. Working closely with the GlobalCommunications Planning Director, acts as the key point of contact for the regional client, providingcoordination and expertise to strategic conversations.Key French client - in the financial service category. 20+ markets across Europe, Asia and North America.Key responsibilities:• Be the point of contact for the client regional team, providing coordination and expertise to strategicconversations• Partner seamlessly with the creative agency to drive both coordination and implementation of projectsforward in regional Hubs• Be the connection between global and local teams, ensuring continuous and consistent flow ofcommunication• Lead the development and adaptation of global/ regional communication – including the campaignframework, global media principles and guidelines and media transformation guidelines• Ensure consistent roll-out and implementation of global principles and frameworks, and positivelychallenge local teams in the development of their localisation strategies, planning and implementation• In depth understanding of the client’s business needs• Manage and ensure consistent application of business governance and investment reporting• Support the strategic vision and implementation of best practices in international markets via guidance,direction, best practice and educationKey experiences:• 6-8+ years of related media planning/communications planning experience• Experience of working on global / regional clients (+ ideally a local experience)• Ability to understand and navigate client’s internal dynamics and adapt to communicate effectively across a variety of stakeholders with different level of knowledge• Ability to lead a cross-functional team in a dynamic environment• Strong interpersonal and communication skills• Ability to understand cultural nuances and adapts own style to fit. Respects differences inculture, approach, and skillset• Fluent (read/write/speak) English and French
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