Marketing Manager – Customer Growth

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

Summary of the Job:

 

Join FNBO's Individual Segment Marketing team as the driving force behind customer growth. In this high-impact role, you’ll drive customer acquisition and relationship deepening for FNBO’s consumer and small business segments – leading strategic marketing initiatives that attract new customers, grow deposits, and expand product adoption across the customer lifecycle. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results. Be a strategic partner for the business lines to drive desired outcomes.

Why FNBO?
Join a team committed to helping customers succeed on their financial journey. Bring your strategic thinking and execution excellence to a growing franchise that values innovation, collaboration, and is passionate about the communities and customers we serve.

About This Role:

 

What You'll Do

Customer Acquisition & Growth Leadership 

• Develop and execute comprehensive strategies to acquire new consumer and small business customers
• Drive deposit growth across Checking, Savings, MMDA, and CD products
• Create targeted campaigns that deepen existing customer relationships through cross-sell and upsell

Lifecycle Marketing & Cross-Sell 

• Partner with marketing team to design and implement customer journey strategies focused on cross-sell opportunities
• Build nurture programs that guide customers toward relevant financial solutions based on needs and behaviors
• Optimize onboarding experiences to establish foundation for product expansion

Campaign Management & Execution 

• Lead marketing initiatives from strategy through performance analysis
• Collaborate with Creative, Media, Digital, Branch Network, Analytics, Legal, and Compliance teams
• Test and learn new approaches to customer acquisition and relationship expansion

Market Intelligence & Segmentation 

• Analyze market trends, competitive landscape, and customer behavior
• Develop targeted messaging and offers for distinct customer segments
• Identify growth opportunities in underserved markets and customer needs

Performance Optimization 

• Track and analyze key metrics: new customer acquisition, deposit growth, product penetration
• Optimize campaigns using data-driven insights and A/B testing
• Manage budgets efficiently to maximize acquisition efficiency and ROI

Channel Integration 

• Develop omnichannel strategies spanning digital, direct mail, branch, and partnerships
• Ensure consistent messaging and seamless customer experience across touchpoints
• Partner and leverage marketing automation team and tools to scale personalized cross-sell campaigns

Stakeholder Collaboration 

• Partner with Retail Banking, Small Business, Product, Compliance and Marketing teams
• Influence through insight, persuasion, and performance data
• Build cross-functional relationships that drive shared growth objectives

What You Bring

Essential Qualities 

• Passion for understanding customer needs and financial behaviors
• Growth mindset focused on acquisition efficiency and customer value
• Data-driven decision maker who balances analytics with creativity
• Strong collaborator who builds effective partnerships across teams
• Strategic thinker who excels at translating insights into action
• Exceptional project management and prioritization skills

Key Responsibilities

• Acquisition Strategy & Execution Build and execute multi-channel acquisition programs targeting high-value consumer and small business customers. Optimize cost per acquisition and conversion rates.
• Deposit Growth Initiatives Develop campaigns to grow deposits across product portfolio. Create compelling offers and messaging that drive account openings and balance growth.
• Relationship Deepening Programs Design cross-sell and upsell strategies that provide customer value. Build targeted campaigns based on customer behavior and life stage.
• Customer Analytics & Segmentation Leverage data to identify high-potential segments and personalize marketing approaches. Monitor customer behavior to inform strategy and tactics.
• Cross-Functional Collaboration Partner with Business Unit Leaders, Product, Sales Teams, Branch Network, and others to understand business needs and translate insights