Digital Marketing Coordinator

At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go.  As employee owners, we support each other in building our careers as well as our companies.  Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!

Summary:

The Digital Marketing Coordinator supports the Digital Marketing Manager in executing and optimizing e-commerce and brand enforcement strategies. This role is essential in ensuring merchandising accuracy, content consistency, platform compliance, and advertising alignment across small to mid-sized retail.com accounts. This role is ideal for a detail-oriented, organized candidate who wants hands-on experience in online merchandising, digital advertising basics, and cross-functional collaboration for an established brand.

Responsibilities:

E-Commerce Merchandising & Item Setup

-Manage digital merchandising for small to mid-sized e-commerce accounts.

-Ensure product detail pages (PDPs) are fully optimized with accurate titles, descriptions, images, and basic enhanced content.

-Identify and help resolve content and data issues, including upload errors, image mismatches, and attribute gaps.

-Complete new item setup forms with the required product information for assigned retailers, with the opportunity to assist the Digital Marketing Manager on key account platforms such as Amazon, Walmart, and Chewy as needed.

-Ensure asset uploads comply with each retailer’s specific content and file naming standards.

Digital Advertising & Promotion Support

-Partner with advertising contacts for assigned accounts in executing promotional campaigns on retail platforms.

-Align digital advertising campaigns with the sales team’s business goals and marketing team’s promotional calendar.

-Help manage advertising budgets for assigned accounts and monitor campaign performance.

-Track and report on advertising KPIs to ensure effectiveness and meet ROI expectations.

Brand Control & Enforcement

-Support brand enforcement efforts by monitoring unauthorized sellers, reporting minimum advertised price (MAP) violations, and assisting with policy execution.

-Maintain and manage the internal “Do Not Sell” list, and work closely with Sales to coordinate and review authorized seller applications.

-Coordinate cross-functionally with Sales, Marketing, Customer Service, Operations, and Legal to escalate and resolve brand control issues, and track resolutions.

Qualifications & Requirements:

Education:

-Bachelor’s degree in Marketing, Business, Communications, or a related field – or equivalent practical experience.

Experience:

-1–3 years of experience in digital marketing, e-commerce, or retail merchandising.

Knowledge:

-Familiarity with digital advertising concepts; exposure to retailer platforms such as Amazon Advertising, Walmart Connect, or similar is helpful.

-Basic understanding of item setup workflows and digital asset management tools.

-Awareness of MAP policies and unauthorized seller enforcement practices is a plus.

Skills:

-Strong attention to detail and problem-solving capabilities.

 

The pay range for this role considers a wide range of factors including but not limited to: skill sets, experience and training, licensure and certifications, geographical location, and other organizational needs.

The estimated pay range for this role is $50,871 Min to $76,307 Max per year.

Additionally, you will be eligible to participate in a bonus incentive program associated with this specific role.

 

 

 

 

PBI-Gordon Companies and its subsidiaries are proud to offer a comprehensive benefits package to eligible, full-time employees who work 30 hours per week or more. Full-time employees will become eligible to participate in benefits on the first of the month following their start date, unless stated otherwise below. (Note: Interns do not qualify for eligibility.)

Medical Insurance

We are committed to helping you and your dependents maintain health and wellness by offering voluntary, competitive medical insurance and prescription drug plan options.

Dental Insurance

Choose from two voluntary dental plans that are designed to help protect you and your dependents’ oral health. 

Vision Insurance

Our voluntary vision insurance