Senior Content Strategist

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Job Description: Senior Content Strategist 

Location: SAP Office, North America 

 

The Content Strategy and Planning team in Corporate Marketing is looking for a Senior Content Strategist to develop and execute content strategies across the entire customer journey, from awareness and perception to demand, adoption, and consumption—spanning both digital and physical engagement. 

As a Senior Content Strategist, you will work closely with the Customer Journey Planning team to help translate customer journeys across the business and act as a guide on how the journey is realized through compelling content throughout our go-to-market efforts. 

Our team believes in connecting with customers at scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all helping to identify the right content that delivers what customers want—where they want it, when they want it, and how they want it. 

 

Responsibilities include: 

• Define content strategy for our end-to-end customer journeys mapped to integrated marketing programs. 

• Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle from awareness to adoption. 

• Drive content execution efforts by briefing internal teams and external agencies, ensuring high-quality and engaging content across integrated marketing channels. 

• Lead collaboration across cross-functional teams, including integrated marketing, content development, brand, and product marketing to ensure stakeholder alignment. 

• Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions. 

• Leverage data and market insights for decision making including content optimization and new concept development. 

• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale. 

Basic qualifications: 

• 6+ years of demonstrated track record driving business impact through content. 

• 6+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping, buying committees. 

• Strong customer-centric mindset and demonstrated ability to put the customer first. 

• Strategic thinking and problem-solving abilities, and a growth mindset approach. 

• Ability to manage multiple projects and meet deadlines. 

Preferred qualifications: 

• Clear and persuasive communication skills, both written and verbal. 

• Recognized as a self-starter with a bias for action. 

• Experience managing across highly matrixed organizations, often with competing priorities. 

• Deep understanding of content disciplines, including content strategy, SEO and execution. 

• Experience with commercial technology sales processes. 

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud com