Business Development Representative - (Existing Accounts)

Application Deadline: 18 December 2025

Department: Sales

Employment Type: Full Time

Location: Boston, MA

Reporting To: Alyssa Ravenelle

Compensation: $65,000 / year

Description

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.
We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!
So how do we do it? 
Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 
Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.
About the team:
At Zappi, the BDR team sits under Marketing and is part of a passionate group on a mission to help world-class customers—some of the best-known B2C brands on the planet—evolve their marketing, advertising, and innovation. Known for our distinctive, quirky, and fun energy, we build incredible relationships with our customers, who love us, promote us, and enjoy collaborating with us. This is reflected in our marketing and the way we work every day. Our dynamic and supportive team values collaboration, creativity, and individual success. We thrive on friendly competition, celebrating wins together while continuously challenging each other to grow
About the role:
As a key member of our Business Development team, you’ll report to the Director of Outbound Sales and focus on growing revenue within existing customer accounts. Your mission is to uncover and convert whitespace opportunities—helping the world’s most progressive brands unlock even more value from Zappi. You’ll run account-based campaigns, build relationships across stakeholder groups, and collaborate closely with Sales, Customer Success, and Marketing to drive strategic engagement and platform expansion.

What you'll be doing:

• Partner with Account Managers and Customer Success to map org structures, uncover whitespace opportunities, and qualify leads—booking meetings that open doors to deeper partnerships.
• Own account research to uncover new use cases and business units within our existing customer base.
• Build and run personalized, multi-channel outreach (email, phone, LinkedIn) aligned to Zappi’s voice and value, in coordination with Account Management and Customer Success
• Use sales intelligence tools like 6Sense, UserGems, Vendelux, and Sales Navigator to identify contacts and act on buying signals like job changes, product launches, or shifting priorities.
• Collaborate with your Marketing team to share feedback from the field, influence campaign direction, and help craft content that resonates with the people you’re speaking to every day.
• Travel to key industry events throughout the year to connect with customers face-to-face, deepen relationships, and spot new growth opportunities in person.
• Consistently hit or exceed KPIs around activity, meetings booked, and pipeline contribution.
• Stay sharp on product usage trends, industry shifts, and competitor moves to keep your outreach relevant and effective.

Skills, Knowledge & Expertise

• 2+ years in BDR, Inside Sales, or a similar role, ideally in B2B or enterprise. Bonus if you’ve worked in account expansion or land-and-expand models.
• You’ve built and executed campaigns that break through with senior decision-makers and turn into meetings.
• You know how to navigate complex accounts, uncover growth opportunities, and connect across teams.
• Whether it’s a cold call, email, or InMail—you’re clear, confident, and always focused on value.
• You work well with Account Management, Sales, Marketing, and Customer Success and know that great results are a team sport.
• You’re adaptable, open to feedback, and always looking for ways to improve. You bring ideas, ask questions, and raise your hand when you see a bette