Retail Marketing Associate

Retail Marketing Associate 

New York, NY 

 

ABOUT BARK 

 

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

BARK RETAIL: WHO ARE WE?

As a complement to our popular DTC subscription businesses, BARK Retail is actively engaging dog parents across partners in various sectors. These partners range from food retailers to drugstores, to mass-market chains, membership clubs, pet specialty businesses, lifestyle brands and more. The team boasts a portfolio of channel leading partners that we are proud to call family. There is tremendous white space in front of us, and our ambition for BARK Retail is great. We aspire to do more and better in the space, to think through the dog’s eye view, and to consider ourselves true partners with both our dog parents and our retail customers.

WHO WE’RE SNIFFING FOR 

We are looking for a Retail Marketing Associate to help build upon the proven success of BARK at retail. This role will report to the head of retail marketing and strategy. Your role will be to lead BARK’s day-to-day shopper marketing execution as well as develop paid, owned, and earned media. BARK is an innovative and experiential brand, and we need someone who thinks creatively. Standard retail marketing practices apply, but ultimately fall short of our brand ambition – we want to improve, evolve, and innovate the current retail experience and we need someone who loves to experiment and think outside the box.

KEY DUTIES

• Collaborate with marketing, sales, and creative to implement strategic retail marketing campaigns. You’ll do this through digital and social media, advertising, marketing collateral, sampling, shopper programming, and disruptive point of sale tools that drive awareness and conversion.
• Assist with the creation of pitch decks across current and new retailers, collaborating with cross-functional teams to ensure the marketing approach aligns with the product and sales strategy.
• Own the briefing process for in-store merchandising, email, paid ads, and other collateral to ensure a flawless execution of the marketing plan that is on time and within budget.
• Manage the day-to-day operations with key retail accounts so that brand and product pages are up to date, reviews are populated, and we exceed retailer scorecards. 
• Cultivate relationships with influencers, monitor content development, report on KPIs, and share with key partners.
• Build strong relationships (both internally and externally) across BARK sales, planning, merchandising, marketing, PR, and creative design teams, as well as among external customer marketing teams.
• Gain cross-functional alignment on key marketing objectives, strategies and goals by coordinating and leading internal meetings.
• Track and report on program performance against set KPIs and conduct post-program analyses with recommendations how to optimize in the future.
• Assist with brand reporting and competitive analysis in order to help guide growth strategy.

EXPERIENCE

• 2-3 years marketing experience with a proven track-record of driving retail sales and creating effective and impactful campaigns.
• A proven ability to develop and deliver against actionable insights.
• Experience at a CPG company is preferred.
• Experience in persistently but diplomatically navigating matrixed organizations to solve problems big and small.
• Experience in confidence building relationships with external partners.

SKILLS & QUALIFICATIONS

• Strong leadership skills, exceptional collaboration skills and the ability to positively influence various partners.
• Self-starter with a can-do attitude.
• Comfortable working independently, as well as within a cross-functional team.
• A creative thinker, with a high sense of urgency and entrepreneurial spirit.
• Exceptional project & time management skills.
• Strong strategic, anal