Product Marketing Associate Director

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

Credit Karma’s Product Marketing team is looking for an Product Marketing Associate Director to drive go-to-market (GTM) strategies and plans for key product areas across Credit Karma. Specific initiatives will vary based on priority and include new product launches, refreshing existing product lines, and packaging/bundling capabilities, all in service of improving Credit Karma’s value proposition, customer experiences, and metrics across acquisition, adoption and retention.

This role is designed for a senior individual contributor who can be given a business problem and operate with the autonomy, judgment, and influence of a principal leader and will report to the Director of Product Marketing. You will be expected to shape strategy, raise the bar on product marketing craft, and influence decisions at the highest levels of the organization. 

The successful candidate is a high-ownership, product marketer who thrives in ambiguity and turns complexity into clarity. You don’t wait for direction, you create it. When given a problem space, you independently define the opportunity, align stakeholders, and drive measurable outcomes.

You drive impact that extends beyond a single product area, identifying opportunities that create multiplicative value across the portfolio.

You are both strategic and hands-on: equally comfortable developing a long-term GTM vision and rolling up your sleeves to make it real. You bring structure to loosely defined challenges, connect dots across teams, and influence decisions well beyond your formal authority.

You are trusted as a thought partner to product, growth, and leadership because of your judgment, insight, and follow-through. You operate with urgency, curiosity, and a bias toward action, while building strong, collaborative relationships that enable durable impact across the organization.

What you’ll do: 

• GTM strategy: Develop marketing strategies and launch plans to drive member adoption and business growth, including but not limited to, opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies
• Strategic growth: Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams 
• GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
• Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
• Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc) 
• Customer Journeys: Build strategies for acquisition, engagement, retention, upsell/cross-sell across offerings

Leadership: Act as a thought leader within the PMM organization, modeling best-in-class product marking, shaping best practices, frameworks, and methodologies, and mentoring more junior PMMs

What we are looking for:

• 10+ years of product marketing experience in consumer technology, with a track record of owning and driving complex, high-impact initiatives end-to-end
• 4+ years in product marketing at a large B2C tech company, Fintech and B2C subscriptions experience a plus
• Deep expertise in product marketing fundamentals: segmentation, positioning, messaging, launch strategy, lifecycle strategy, and growth experimentation

What we’d like to see:

• Demonstrated ability to independently define strategy in ambiguous environments and translate it into clear execution plans
• Highly collaborative work style with proven success influencing cross-functional partners (product, growth, analytics, brand, creativ