Director, Demand Generation

• Three days per week from office - Long Beach, CA
• Work from home on Mondays and Fridays

Strategic Demand Generation 

• Own and execute the global demand generation strategy aligned with company revenue goals and sales objectives
• Developing strategic plans setting measurable goals for all demand generation marketing channels and assets
• Build and manage a scalable campaign framework across channels: digital, ABM, SEO/SEM, paid media, events, email, webinars, and partner marketing
• Lead the creation of full-funnel marketing campaigns that generate awareness, nurture leads, and drive conversion across vertical markets
• Managing the creation and implementation of yearly content calendars
• Responsible for improving the effectiveness of the company’s digital marketing channels including SEO/SEM, blogs, display ads, email, webinars and owned web assets
• Responsible for implementing privacy, op-in/tracking & compliance tools across marketing channels

AI-Driven Innovation and Tool Adoption 

• Champion the use of artificial intelligence and machine learning in marketing campaigns—from predictive lead scoring to AI-generated content and hyper-personalization
• Research, evaluate, and implement new demand generation tools and technologies to increase campaign efficiency and performance
• Collaborate with internal AI teams to align messaging and demonstrate product innovation in demand efforts

Team Leadership and Cross-Functional Collaboration 

• Hire, mentor, and lead a high-performing team of demand generation marketers
• Work closely with Sales, Product Marketing, RevOps, and Customer Success to ensure tight alignment and consistent messaging across the buyer’s journey
• Serve as the marketing stakeholder for sales enablement and pipeline acceleration strategies

Performance Analytics and Optimization 

• Responsible for reporting on all demand generation channels across the company
• Own demand gen KPIs and report on campaign performance, pipeline impact, lead velocity, and ROI
• Working with direct reports to set and oversee tactical marketing plans across demand generation marketing channels
• Leverage platforms such as Salesforce, HubSpot, 6sense, and attribution modeling tools to track, optimize, and communicate program results
• Use A/B testing, segmentation, and customer insights to continuously improve conversion rates and funnel performance

• 7+ years of experience in B2B marketing, with at least 5 years leading demand generation teams in SaaS or enterprise software
• Experience managing and implementing demand generation marketing campaigns across all digital and offline marketing channels
• Proven success in creating and scaling data-driven marketing programs that directly contribute to revenue growth
• Hands-on experience with marketing automation platforms, CRM systems, and analytics tools
• Strong grasp of AI applications in marketing, how AI is changing demand gen, and fluency in evaluating new martech tools
• A strong understanding of the full customer journey and customer personas
• Exceptional strategic thinking, project management, and leadership capabilities
• Attention to detail, and project management skills. Ability to effectively communicate recommendations to senior and executive management 
• Experience in regulated or complex i