Performance Marketing Manager / Sr. Manager

EMPOWER OVERVIEW

Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we’re helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.

This year, Empower ranked #65 on Inc. 5000’s Fastest-Growing Private Companies list — our third year in a row cracking the top 100 — and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America’s Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022’s Next Big Things in Tech.

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles — we can’t wait to meet you.

THE EMPOWER WAY

Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact

Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward

Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view

Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community

Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table

No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully

WHAT EMPOWER OFFERS

Competitive salary

Generous equity package

Full healthcare benefits

Technology expense reimbursement

Work from anywhere

JOB DESCRIPTION

Empower is seeking a Performance Marketing Manager / Sr. Manager to lead Paid Social campaigns and drive new customer acquisition efficiently and profitably. This role will be responsible for all aspects of digital campaign management, from setup and operations to reporting and creative project management. The ideal candidate is a quick learner and a resourceful problem solver with a keen attention to detail and a knack for connecting with customers on Meta and TikTok. This position reports to the Director of Performance Marketing.

Travel for company offsites is expected at a minimum 2 times a year.

Key Responsibilities

• Develop and execute paid acquisition strategies and campaigns to drive cost-efficient acquisition of marketing qualified leads

• Analyze and report on campaign, ad set, and creative performance to translate data into actionable insights and recommendations to achieve team KPIs

• Design and launch statistically sound A/B tests to prove the effectiveness of marketing tactics and creative assets

• Manage the ad creation process from start to finish, including organizing creative brainstorms, writing creative briefs, and launching campaigns

• Develop new creative concepts and value propositions to improve advertising effectiveness and reach qualified new customers 

Candidate Qualifications

• Proven ability to create, manage, and optimize paid growth campaigns on Meta and TikTok, with accountability for performance metrics like CPA, ROAS, and LTV

• Track record of paid growth experimentation and experience managing monthly budgets of $500,000+

• Proficient in Excel and Google Sheets, with exceptional results orientation and agility

• Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution

• Experience developing a strong creative pipeline for advertising

• Ability to build reports and pull data with minimal support

• Able to work independently and meet deadlines

What you can expect in your first 30 Days:

• Onboarding and Familiarization: You'll dive into Empower's current paid social strategies on platforms like Meta and TikTok. Understanding the existing campaign setups, creative processes, and how the team approaches customer acquisition will be ke